Preview

Four Seasons Goes to Paris

Good Essays
Open Document
Open Document
759 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Four Seasons Goes to Paris
Four Seasons Goes to Paris:
53 Properties, 24 Countries, 1 Philosophy

Four Seasons is the world’s leading operator of luxury hotels and resorts. They are well known not only in the U.S. but they are a huge international hit. They have been successful over the last thirty years because of their strengths of diversity and originality. Four Seasons does not want to be a globalization of markets like McDonald’s, where everyone is the same. They are not a “cookie-cutter company.” This is a great tactic to have because then you would not be such a high class hotel and resort. Also, when you go international you have to be in touch with all of the cultural changes which can make or break your business. They have done an exceptional job of adapting to the different cultures. When you walk into a four seasons hotel “it does not scream four seasons at you.” Another reason why they are so successful is because the top management have been around for over 25 years. This means that they are extremely familiar with to the company and how everything works and they can easily train the new employees. Once trained then they become part of the family. “Both corporate and field managers often referred to the firm as a family, complete with rules, traditions, and tough love.” I believe this is a one of the main reasons why they are so successful. If your employees are happy to wake up and come to work in the morning knowing everyone is basically a family member makes them work a lot harder because you do not want to let down a family member. The workers made the guest feel so comfortable and at home that the guest wanted to buy the linens to remind them of the stay. The seven four seasons “service culture standards” rules make the guest always feel welcome in the hotel and make them always want to come back and tell people how well of a stay they had. The last and I think the most important reason why the four season have been successful for the past four years is

You May Also Find These Documents Helpful

  • Good Essays

    Video Case Hotel Monaco

    • 677 Words
    • 2 Pages

    The staff’s high level of character, charm, and enthusiasm are paramount to the hotel in being successful in this endeavor. According to the video, the hotel management strives to motivate their employees by being active in their day-to-day activities and by giving them daily feedback. This keeps them focused, charged and most importantly keeps them in the mindset that their clientele is always observing them. The greatest challenge with management is discipline. Management has several different sections ranging from housekeeping, concierges, sales, and dining staff that all have different needs that have to be met an have to do so with diplomacy. Along with that there are certain expectations that the guest expect of management.…

    • 677 Words
    • 2 Pages
    Good Essays
  • Good Essays

    math 101

    • 969 Words
    • 4 Pages

    They allow the employees to make decission for themselves. They also focus on supporting their employees in their personal and professional growth. They offer a wellness program for all employees. They look at it as we take care of you and you take care of our guests. It has improved how they do their jobs, how they treat the guests, how their attitude is at work, and how they can have fun.…

    • 969 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Rosewood Hotels Essay

    • 690 Words
    • 3 Pages

    -Rosewood Hotels and Resorts part of the Hospitality consortium: Leading Hotels of the world → recognition among hotelier + brand promise…

    • 690 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Simply Steam

    • 429 Words
    • 2 Pages

    The owners are very invested in the business and have a hand in the day to day operations. However, there is high employee turnover which does not create a loyalty in the company culture. Also sales people have the ability to negotiate pricing which can be taken advantage of since they are paid on commission.…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    IHG analysis

    • 352 Words
    • 12 Pages

    Intercontinental hotels group. Why did we chose Intercontinental Hotels Group -­‐ multi product company -­‐ international company -­‐ service company -­‐ specific customer group -­‐ potential for expansion such as: o life style o brand expansion o diversification o integration What do we find interesting/appealing about the marketing strategy? Develop and improve the customers loyalty to the brand -­‐ ghgl, great hotel guest love: become the greatest company in the world -­‐ innovation (first customers loyalty program)…

    • 352 Words
    • 12 Pages
    Satisfactory Essays
  • Good Essays

    In the hospitality industry, staff acts as an essential strength as they become representative of the Company to the customer. Current policy lays down enough emphasis on internal bonding and unity so that a positive decorum can be created which eventually has led to the success of the organization.…

    • 803 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Four Seasons

    • 1193 Words
    • 5 Pages

    Case Summary: Four Seasons Goes to Paris? – Entering a foreign market Basic facts about Four Seasons Hotels and Resorts Four Seasons Hotels and Resorts is a Canadian international luxury hotel management company. Between 1996 and 2000 they increased revenues and margins by about 20% and 10% respectively. Their revenue per room was about 30% higher than that of their competitors. Four Seasons generally operates, but does not own, mid-sized luxury hotels and resorts. By 2002, they indisputably became the world 's leading operator of luxury hotels, managing 53 properties in 24 countries. The Four Seasons management structure follows the idea of regional adaption, meaning that each property has a general manager, who is supported by a regional HR director, a regional marketing director and an area director of finance. Being able to adapt to different national cultures, as well as living up to Four Seasons ' corporate culture, is the most important requirement for all staff. The strong corporate culture of Four Seasons entails not only longevity of staff careers, but also determines their market strategy and day-to-day business. Four Seasons ' International Strategy Four Seasons has several universal standards (7 service culture standards and 270 core operating standards) to guarantee exceptional service in every location. All operating standards are of flexible character: in case that adaptations make sense for a specific geographical region the standard can be adjusted there (for example the standard that the coffee pot should be left on the table during breakfast to refill cups was amended in France, because it was perceived as a lack of service). These tailor made hotels ensure regional diversity and avoid an obtrusive Four Seasons standardization. The balance between diversity and singularity is the key component for success in the Four Seasons business model. The distinguishing edge of Four Seasons Hotels is their exceptional and personal service. Therefore,…

    • 1193 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Isadore Sharp founded Four Seasons in 1960. Four Seasons is a Canadian international luxury hotel company. The first Four Seasons hotel opened in 1961 in Toronto, Canada. The 1970s began with a defining moment, the opening of a hotel in London. This hotel set the future of the company and pioneered many of the signature Four Seasons services, now delivered worldwide. In 1976, the company entered the US market with its first management contract for San Francisco’s 1913 landmark hotel, The Clift. In 1999, Four Seasons opened its first French property, the Hotel George V in Paris. In 2003, the company managed 53 properties in 24 countries. Today, Four Seasons is managing 84 properties in 34 countries providing high-quality, truly personalized service to enable guests to maximize the value of their time.…

    • 1712 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Four Seasons Inc

    • 777 Words
    • 4 Pages

    Company History: Four Seasons Hotel, Inc is a Canadian-based international luxury, five-star hotel Management Company. It is one of the world’s most admired and successful luxury hotel chains, and has been named by Fortune consecutively for 16 years as one of “100 Best Companies to Work For” since 1998. The company was also awarded the “Best Business Hotel Chain Worldwide” by Business Traveller. Four Seasons Hotel was founded in the 1961 in Canada by Isadore Sharp, and the hotel (a motel at that time) in Toronto was an oasis for business travellers. It became an upscale luxury hotel when they expanded in London in 1970s. It was also then that Four Seasons would make the four strategic decisions that formed the pillars of its business platforms: exceptional quality, luxury services, explicit culture, and renowned branding. In the 1980s, Four Seasons expand in the United States and moved from owner-operator to hotel managers. In the 1990s, Four Seasons has acquired a strong branding and also begin to build its portfolio of resorts. It also begins to expand in Asia (e.g. first Four Season Hotel in Asia was opened in Tokyo in 1992) and Europe. From 2000 onwards, Four Seasons continued to achieve global growth in both size and recognition. In 2002, Four Seasons Hotel Shanghai marked the company’s entry into the growing Chinese market. In May 2008, Four Seasons marked its entry into the Indian market with a contempory hotel in Mumbai’s Worli district.…

    • 777 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Marriott International is a leading lodging company that has grown drastically within the last century. Currently the company maintains “…more than 3,700 properties in 74 countries and territories worldwide” (Liberty Group, 2013, para. 4). The company remains “…grounded in a set of core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world” (Marriott, 2013, para. 1).…

    • 1157 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    * Operated, Not Owned => Organizational structure contributes to success. * Strong cultural foundation: local culture dictates hotel business culture * Golden Rule: One should treat others as one would wish to be treated. * Globally Uniform Standards: flexible in application * Standard Foundations: Exhibits #4&5 – graphics * Cultural Diversity & Singularity Quality Experience…

    • 294 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Four Seasons Analysis

    • 1266 Words
    • 6 Pages

    Four Seasons Hotels (FSH) is a Canada-based privately held company that owns and operates hotels, resorts and residence clubs. The company manages 83 hotels and resorts in 35 countries. It primarily operates in Canada, Singapore, Thailand, Australia, the UK, Ireland and Japan. It is headquartered in Toronto, Canada.…

    • 1266 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    their workforce due to the fact that they are committed to creating a culture in their workplace…

    • 402 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Four Seasons Marketing Plan

    • 6717 Words
    • 27 Pages

    Part One – United Arab Emirates Country Notebook I. Introduction The United Arab Emirates (UAE) is a promising location for U.S. marketers to do business for many reasons – among them: high and steadily increasing GDP, pro-business orientation of the country’s government, the stability of the country’s political and legal systems, and well-developed infrastructure. Also, the country has been actively pursuing ways to diversify its economy, which has historically been very dependent on oil. The Four Seasons is a premium 5-star hotel chain known for its elegance and pristine customer service. The hotel has many international locations, but currently has no presence in the UAE. However, there are many other luxury hotels in the country both of domestic and foreign origin, such as the Ritz-Carlton. The hotels in the country, particularly those in Dubai, do a very brisk business with both business and leisure travelers, as evidenced by the fact that this market has a hotel occupancy rate even higher than New York City. The sections that follow contain an overview of the important aspects of the United Arab Emirates, and the proposed marketing plan for the entry of the Four Seasons Hotel into this new market. II. Geography UAE is located in the Middle…

    • 6717 Words
    • 27 Pages
    Powerful Essays
  • Better Essays

    Four Seasons Case Study

    • 2631 Words
    • 11 Pages

    To start, right when we pulled up to the hotel there were people opening our car doors for us and greeting us with a friendly smile. I had never seen this before and thought it was very exciting. As we went inside I was amazed at how elegant and spacious the lobby was. It looked like we were staying in a castle. Next, right away we were up to the reception desk almost instantly, which usually never happens, and were then given our room. Our bags were brought up for us and the room was incredible. The rest of our stay was a blast. They had the most extravagant pool that I still remember to this day, and everything was about 15 to 25 minute from us. We had so many memorable experiences in the area, and each time we returned the doormen genuinely seemed so happy to see us. The restaurant was delicious and so was the room service, which seemed to come immediately after you ordered it. All of these amenities made our stay at the Four Seasons a vacation to remember.…

    • 2631 Words
    • 11 Pages
    Better Essays