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Four Seasons Case Study

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Four Seasons Case Study
Four Seasons

Four Seasons Hotels and Resorts
Activities
Four Seasons is a Canadian-based company that manages an international portfolio of luxury five-star hotels and resorts.
The brand which has become a byword for comfort and service started out with a modest motel in Toronto.
The turning point came 10 years later in 1970, when the group opened its first overseas hotel in London.
The success of this hotel set the future course for the company. It prompted a shift in focus towards medium-sized properties of exceptional quality offering personalised service around the clock.
In the early 1990s, a second shift in focus saw Four Seasons start to move from hotel ownership towards management contracts.
The group has three main business divisions: • Four Seasons Hotels and Resorts: five-star hotels in major city centres and resort destinations • Four Seasons Residential Properties: luxury serviced homes • Four Seasons Residence Clubs: luxury timeshare properties

Company Perspectives:

We have chosen to specialize within the hospitality industry, by offering only experiences of exceptional quality. Our objective is to be recognized as the company that manages the fines hotels, resorts and resort clubs wherever we locate. We create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service. Doing so allows Four Seasons to satisfy the needs and tastes of our discriminating customers, and to maintain our position as the world's premiere luxury hospitality company.

History
Four Seasons Hotels Inc. is one of the world's leading hotel management companies specializing in luxury and resort properties. The company manages over 40 hotels and resorts in North America, Europe, Asia, the Middle East, Australia and the Caribbean, with an additional approximately 20 more under construction as of 1998. The company owns its own hotels, principally under the Four Seasons and Regent

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