Four Functions of Management in Danone Group

Topics: Management, Business ethics, Corporate social responsibility Pages: 10 (3219 words) Published: February 3, 2012
I.Four functions of management in Danone Group3
2.Company profile5
3.Management in Danone Group6
II.Internal and external factors affecting four functions of management7 1.Globalization7


When we look at a big and profitable company, we often wonder what its secret of success is. According to many business experts, a successful company always needs a strong management team that can manage and lead it through obstacles and challenges in the fierce competition. Management is a vital part of an organization. It helps the organization to focus on its objectives and mission statements. It also does a lot of help in developing the right strategy for the staff to follow. With the four functions: planning, organizing, influencing, and controlling, management can include all the business activities of a company. Danone Group, the world’s leading manufacturer in fresh dairy products, is proud to say that thanks to its great management board and teams, the company can achieve a strong and rapid development. In 2010, the group has expanded its business scale to the emerging markets. In spite of the difficulties when entering the new markets, Danone has gained some significantly positive signals, and it was as the result of all efforts from the managers, from low to top level. This assignment is designed to discuss about the internal and external factors of the management functions in Danone Group. Firstly, it will define the management function terms: planning, organizing, influencing, and controlling. It also gives some information about Danone Group for an easy understanding of the context. Secondly, the factors, including globalization, technology, innovation, diversity, and ethics will be demonstrated. The assignment also analyzes the major effects that these factors can exert on the four functions of management.


Four functions of management in Danone Group

Management is defined as “the process of getting things done through the efforts of other people”, it also includes “the allocation and control of money and physical resources” (Mondy & Premeaux, 1995). A manager is the one that has higher level of power than the others in his team. He has quite heavy responsibilities and relentless pressure. Managing a team will require strategic planning to identify the right goals to pursue, effective staffing and organizing to ensure the smooth operation of business, positive influencing to boost staff morale and finally, tight controlling to make sure that the performance can meet the job requirements.



Mondy and Premeaux (1995) adopted the planning definition as the” process of determining in advance what should be accomplished and how it should be realized”. The first planning activity begins with creating mission statements which are the reasons for the company to exist. Then, organizational objectives are established based on these missions and finally, managers develop the plans to fulfil the tasks and accomplish the objectives. The higher level a manager is, the more important planning is, because planning directs the company into its missions and strategy. It also helps in forecasting changes and avoiding unexpected situation that can harm the company badly.


Organizing is “the process of prescribing formal relationships among people and resources to accomplish goals” (Mondy & Premeaux, 1995). The organizing process includes three steps: considering organizational objectives, determining types of work activities, and departmentalization. Organizing is an essential function of management because it helps an organization to allocate its resources and assets effectively and efficiently. Besides that, the staffing function in organizing...

References: Britt, D. (2007, September 17). Impact of globalization in creating sustainable competitive advantage. Retrieved January 16, 2012, from Suppy Demand Chain Executive:
Danone Group. (2010a). 2010 Annual Report. Paris: Danone Group.
Danone Group. (2010b). Danone and the disabled in France. Retrieved January 16, 2012, from Danone Group Website:
Jones, G. R., George, J. M., & Hill, C. W. (2000). Contemporary management. The McGraw-Hill Companies, Inc.
Mondy, R. W., & Premeaux, S. R. (1995). Management: concepts, practices and skills. New Jersey: Prentice Hall, Inc.
Urabe, K., Child, J., & Kagono, T. (1988). Innovation and management: International comparisons. Berlin: Walter de Gruyter Co.
Wild, J. J., Wild, K. L., & Han, J. C. (2010). International Business: The challenges of globalization. New Jersey: Prentice Hall, Inc.
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