Joe & Rachelle Friedman opened their first music store on Park Row in New York City in 1971, where they sold vinyl LPs of the current chart-toppers. Since that time, the business has expanded steadily. J&R now covers a massive city block across from City Hall Park in the heart of Downtown Manhattan. The stores are a “must-see” for many tourists and a “must-shop” for New Yorkers in the know. J&R’s business, too, has expanded. J&R Music & Computer World not only sells an incredible array of CDs and a vast selection of to[ computer goods, but also digital cameras, cell phones, TVs, stereos, MP3 players, DVDs, kitchen appliances and much more. They have developed a loyal base of customers around the world through our catalogues and through JR.com (launched in 1998). In fact, J&R is the only company to receive two separate “Retailor-of-the-Year” awards and, in 2010, Joe and Rachelle were inducted in to the Hall of Fame by the Consumer Electronics Association.
Answers:
1)
Competitive Forces:
Porter’s Five Forces Model:
1. Threat of New Entrants
2. Threat of Substitutes
3. Bargaining Power of Suppliers
4. Bargaining Power of Buyers
5. Intensity of Rivalry
Porter’s Value Chain Analysis Model:
J&R Value Chain Model includes:
1. Inbound logistics: materials handling, warehousing, inventory control, transportation;
2. Operations: machine operating, assembly, packaging, testing and maintenance;
3. Outbound logistics: order processing, warehousing, transportation and distribution;
4. Marketing and Sales: advertising, promotion, selling, pricing, channel management;
5. Service: installation, servicing, spare part management;
Business Strategy:
1. Overall cost leadership: Through strategic relationships, authorized dealerships, the expertise of buyers, and exceptional promotions, J&R can offer excellent prices and outstanding values.
Slogan “If you can find lower prices, from another authorized dealer, please let us know”.
2. Better