fossil brand

Topics: Leather / Pages: 11 (2045 words) / Published: Oct 26th, 2014
ASSIGNMENT

SPECIAL PRODUCT GROUP

BRAND: FOSSIL

FOSSIL BRAND
Founded in 1984, the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally, with more than 400 retail locations, 4,000 wholesale locations and 13,000 employees worldwide.
Alongside the Fossil Brand, the company is constantly developing its multi-brand portfolio. Their diverse portfolio of world-class brands gives them a unique position in the global marketplace. And they’re only getting bigger.
This global foundation has allowed for sustained growth which propelled Fossil into the S&P 500, marking its place among the 500 leading publicly traded companies in the United States.
Fossil products (and its lifestyle brand) are distributed in 80 countries, bringing in upwards of $500 million in net annual sales. TIME LINE

1984
The Company is founded during a time when the category of fashion watches is just starting to emerge as an important part of department store accessory assortments.
1985
The Company introduces the first Fossil® brand watches
1989
• Fossil introduces its iconic “tin box” packaging with designs inspired by graphics from the American fifties.
• The packaging is a hit with consumers and Fossil begins packaging all of its watches in tin boxes.
1992
• Fossil translates its accessories expertise into a new market, launching a range of small leather goods and belts for women.
1993
• Fossil, Inc. goes public on the NASDAQ exchange as FOSL.
• Fossil launches a line of men’s small leather goods including key chains, personal organizers and wallets.
1995
• Fossil opens its first outlet store.
1996
• Fossil.com is launched, making the brand one of the pioneers of watch and accessories e-commerce.
• Fossil introduces handbags.

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