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Fortune Rice Bran Oil Impact on Different Stakeholders

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Fortune Rice Bran Oil Impact on Different Stakeholders
Project Report

On

“Impact of Fortune Rice Bran Oil on different stakeholders”
In the partial fulfilment of Post Graduate Diploma in Management
At
Cargill India Pvt. Ltd. Head Office Gurgaon, Haryana
(Apr 2013-June 2013)

Submitted by
Vidit Mediratta
Roll No. U112119, PGDM 12

Under guidance of

Mr Bharat Saxena
Senior Brand Manager

Xavier Institute of Management Bhubaneshwar
Certificate

This is to certify that Vidit Mediratta, student of PGDM 12 has successfully completed the project titled “Impact of Fortune Rice Bran on different stakeholders”, at Cargill India Pvt. Ltd., Head Office Gurgaon under guidance of Bharat Saxena, Senior Brand Manager, Cargill India Pvt. Ltd. from April 2012 to June 2012.

Based on the professional work done by him, this report is being submitted for the partial fulfilment of Post Graduate Diploma in Management (PGDM) at XIM, Bhubaneshwar.

Date:

Project Guide
Mr Bharat Saxena
Senior Brand Manager
Cargill India Pvt Ltd

Certificate of Originality

This is to certify that Vidit Mediratta, student of PGDM 12 has successfully completed the project titled “Impact of Fortune Rice Bran on different stakeholders”, at Cargill India Pvt. Ltd., Head Office Gurgaon under guidance of Mr Bharat Saxena, Senior Brand Manager, Cargill India Pvt. Ltd. from April 2012 to June 2012.

Based on the professional work done by me, I am submitting this report for the partial fulfilment of Post Graduate Diploma in Management at XIM, Bhubaneshwar. This report has not been published and submitted to any other institute or university.

Date:
Student Name:
Vidit Mediratta
Roll No. U112119, PGDM 12 XIM, Bhubaneshwar

Acknowledgement

I take this opportunity to extend my sincere thanks to Cargill India Pvt. Ltd. for offering a unique platform to earn exposure and garner knowledge in the field of Sales and Marketing.

I wish to extend my sincere and heartfelt gratitude to my guide Bharat Saxena, Senior Brand



References: * AC Nielsen Retail Data. * Zenith Optimedia Media Agency. * Group M Media agency. * http://www.thehindubusinessline.com/companies/adani-wilmar-cooks-plans-to-promote-rice-bran-oil/article4653800.ece * http://www.business-standard.com/article/companies/adani-wilmar-to-extend-fortune-oil-brand-to-rice-pulses-112121500023_1.html * http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Fortune%20Oil.pdf * http://www.adgully.com/masterchef-kitchen-ke-superstar-viewers-get-the-opportunity-to-make-a-fortune-54016.html * http://blog.blogadda.com/2013/03/04/healthy-tasty-recipe-contest-fortune-rice-bran-health

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