Fortune at the Bottom of Pyramid

Topics: Poverty, Wharton School of the University of Pennsylvania, University of Pennsylvania Pages: 156 (48690 words) Published: August 4, 2010
Praise for

The Fortune at the Bottom of the Pyramid
“C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.” Bill Gates

Chairman and Chief Software Architect, Microsoft
“The Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C. K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public purposes while enhancing its own bottom line. If you are looking for fresh thinking about emerging markets, your search is ended. This is the book for you.” Madeleine K. Albright

Former U.S. Secretary of State
“Prahalad challenges readers to re-evaluate their pre-conceived notions about the commercial opportunities in serving the relatively poor nations of the world. The Bottom of the Pyramid highlights the way to commercial success and societal improvement—but only if the developed world reconceives the way it delivers products and services to the developing world.” Christopher Rodrigues

CEO, Visa International
“An important and insightful work showing persuasively how the private sector can be put at the center of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor.” Mark Malloch Brown

Administrator United Nations Development Programme
“Most people recognize that poverty is a major problem in the world, yet they throw up their hands and say, ‘What to do?’ Not so C. K. Prahalad. The Fortune at the Bottom of the Pyramid gives us hope and strategies for eradicating poverty through profits that benefit all. Pass this book on to those who need to read it.” Ken Blanchard co-author of The One Minute Manager® and The Secret: What Great Leaders Know-And Do

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The Fortune at the Bottom of the Pyramid

C. K. Prahalad
Harvey C. Fruehauf Professor of Corporate Strategy and International Business The University of Michigan Business School

A CIP record of this book can be obtained from the Library of Congress

Editorial/Production Supervision: Patti Guerrieri Art Director: Gail Cocker-Bogusz Manufacturing Manager: Alexis R. Heydt-Long Manufacturing Buyer: Maura Zaldivar Executive Editor: Tim Moore Editorial Assistant: Richard Winkler Development Editor: Russ Hall Marketing Manager: Martin Litkowski Cover Design Director: Jerry Votta Cover Design: Chuti Prasertsith Cover Photograph: Oriol Alamany, Corbis Interior Design and Composition: Meg Van Arsdale

© 2005 Pearson...
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