You are HR Director of Westcoast Regional Medical Center and you are currently faced with a shortage of nurses. Your firm currently has plans to expand the nursing staff by 11%. In addition, the annual turnover of the current 400 person nursing staff is 36%.…
After review the cast study regarding Southern Baptist Hospital (SBH), one can conclude that the extent to which SBH researched the need of its audience prior to developing a marketing strategy was not very far. For example, the case gives us the understanding that the public already had a decent opinion about SBH. As a result, an advertising campaign that focused sorely revamping this position would not increase value or add to the company market share. With that said it is evident that SBH had not completed adequate research or thoroughly considered the audience needs prior to developing its market plan. Moreover, the case suggests that SBH had an overall marketing plan, however the plan in my opinion, was not substantial. It is evident that the campaign was developed as quick reaction and solution to an urgent need. However goals that pertained to planning a successful marketing strategy were not properly assessed. As a result, one can clearly see that SBH did not have a significant grasp on the nature of marketing. In my opinion, SBH were oblivious to the value that a successful marketing strategy could bring to the establishment. Nevertheless, the implication of focusing marketing efforts on corporate image rather than the services the organization provides a company with the necessary tools to develop a good brand and reinforce the positioning the brand occupies in hearts of their target customer base. On the contrary, such a campaign may be unsuccessful in motivation the audience into purchasing a product or peaking their interested in company services. Thus focusing on corporate image could create passive interest, which might not translate in sales, which result into lower marketing returns.…
Huntsville Hospital (HH), located in Northeast Alabama, is part of the Huntsville Hospital Health System, originating in downtown Huntsville, Alabama in the late 1800’s. As the not-for-profit, public hospital system developed, HH became the second largest employer in Madison County, Alabama with an estimated 7000 employees, 2000 nurses and 1000 physicians.…
7. What are three alternative approaches to determine the break-even point? What do the results of these approaches show?…
b. What will its future value be if the CD pays 5 percent interest? If it pays 15 percent interest?…
Edgewood Lake Hospital (ELH) which opened in 1945, is a 30-bed, independent, not-for-profit hospital located in rural northern California. It provides inpatient and outpatient services to the close-knit community that resides within the forested and lakeside town the facility is nestled in. Although it is known for its great track record for quality and is held in high regard by the surrounding community, it has steadily experienced financial losses from 2006 through 2009. These losses can be attributed to factors both internal and external to the facility itself.…
As the new CEO of Middlefield hospital a quality of 450 tertiary bed hospital integrated healthcare system in a major urban area in the Northeast with employee turnover rate issues, nursing vacancies, a new hospital in the area recently opening, and employee morale deteriorating I need to come in strong making serious changes. I will send out a memo to the head staff for an urgent meeting. The meeting will take place on both day and night shift so everyone can aware of the upcoming change. At the beginning of the meeting, I will address the human resources department “HR” recruiting, promoting, internship and partnership with Essex University.…
Overhead costs may include minor direct costs when they are so insignificant that they cannot be practically treated as direct expenses. Therefore, overhead expenses are part of the total costs of maintaining and staffing a business.…
The variable cost per unit = dividing the difference in cost by the difference in service $5,500 / 1,400 = $3.93…
Grady Memorial Hospital frequently referred to as Grady Hospital or simply Grady, is the largest hospital in the state of Georgia and is the public hospital for the city of Atlanta. Historical segregation of its hospital units meant that it was also called "The Gradys," a name that still surfaces among elderly Atlanta residents, especially African Americans. Grady is a Level I trauma center. Trauma is any life-threatening occurrence, either accidental or intentional that causes injuries. The leading causes of trauma are motor vehicle accidents, falls, and assaults. Located downtown near the campus of Georgia State University, Grady is considered to be one of the premier public hospitals in the Southern United States. Grady Hospital is named for Henry W. Grady, an Atlanta Constitution journalist and later owner who became a major force in Georgia politics, and advocated for a public city hospital. Grady is now the flagship of the Grady Health System (Grady, 2009). Marketing plays an important role at Grady Memorial Hospital. This paper will explain product, price, place and promotion of this hospital as well as examine the relationship between the organizations marketing and partnerships. It will also touch on why…
Twice now, Jackson HMA, LLC has noticed Defendant W. Blake Vanderlan, M.D.’s (“Physician”) deposition in this case. Twice now, Physician has improperly evaded being deposed. This honorable Court should order Physician to appear for his deposition.…
THE UF Health Shands Hospital employ a tracking system to ensure that quality measures are in place to monitor outcomes in patient care. In 2013, Shands hospital was recognized as one of the top performers on key quality measures by the Joint Commission (UFHealth, 2016). This designation was based on the ability of the hospital to demonstrate improved performance on evidence-based interventions that increased the chances of healthy outcomes for patients with certain conditions, including heart attack, heart failure, pneumonia, surgical care, children’s asthma, stroke, venous thromboembolism and perinatal care, as well as for inpatient psychiatric services and immunizations. UF Health Shands HomeCare program offers a variety of programs individualized for every patient (UFHealth, 2016). The “Our Pathway Programs” help with disease management (i.e. heart failure, diabetes, COPD); orthopaedic recovery; wound care; IV therapy; medication management; fall risk assessment; caregiver assistance and education; and the overall improvement of the well-being of the patients.…
The ventricular assist device (VAD) is offered to patients in stage four heart failure, as a treatment option. A VAD is a mechanical pump that is used to aid the heart function and blood flow in individuals with a weekend heart (National Heart, 2012). With assistance from this device a patient’s blood is able to flow from a lower chamber of their heart into the rest of the body. Basically, it performs the job of a healthy heart. Currently, patients that are in need of a VAD are either hooked to a large machine or they carry a power source with them. With the third generation pump a patient has no need for the outside power source; everything is implanted inside of…
Hammond General Hospital is a 334 bed general hospital located in a Mid-western town of 45000 and serves a countrywide population of approximately 140,000. Recently the board of directors at Hammond awarder the management contract of the Food Service Department to an outside company, Master Host Company. Master Host appointed Dave Smith as director of food service. It must be noted that this is the first time in the hospitals history that someone outside the hospital has been appointed as director of a department.…
The cost driver is the cubic miles of snow because Donaldson himself stated that “…had to pay overtime to the drivers because of some very heavy storms…” That states that more snow had fallen and thus made costs rise.…