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Forough Raoufiboroujeni
The Issues, Risks, Advantages and Disadvantages of Using E-Commerce to Improve Your Competiveness in a building materials firm

Forough Raoufiboroujeni

University of Finance and Administration
Trade Management Paper
Prague-2015

Abstract
Organizations that adopt B2B e-commerce platforms today will gain the flexibility and agility they need to cut costs, retain customers, and grow. At the same time, B2B e-commerce technology will increasingly become a necessity for organizations that wish to achieve and maintain a competitive advantage.
For customers not standing in queues or being placed on hold forever is one of the most popular conveniences of ecommerce, while lack of personal touch can be a disadvantage.
Though there is nothing about ecommerce that makes it intrinsically oriented to discounts, the way online business has evolved has led to lowered prices online. This is an advantage for the buyer, but a disadvantage for the seller.
Easier to compare prices and access to stores located remotely, no need for a physical store as well as lots of choices are further advantages that the firm can gain from B2B e-commerce.
On the other hand, inability to experience the product before purchase and need for an internet access device is two drawbacks of using this technology. Besides that Customers need to be confident and trust the provider of payment method. Customers need secure access all the time. In addition to it, protection to data is also essential. Unless the transaction can provide it, we should refuse for e-commerce.
The disadvantages are not impossible to avoid. If we have enough management on risks, we may really get a lot more advantages from e-commerce. The advantages are surely teasing, and we will enjoy such easy transaction these days. Enjoy more your internet browsing and enjoy more your e-commerce activities

Introduction and Background
A review of articles on e-commerce and electronic data interchange (EDI) in recent academic and trade



References: 1. Barua, A., Whinston, A., and Yin, F., Value and productivity in the, Internet economy. Computer, 33, 5 (2000), 102–105. 2. D’Ambra, J., and Rice, R.E., Emerging factors in user evaluation of the World Wide Web, Information and Management, 38, 6 (2001), 373–384. 3. Erdman L. & Zucht G., CLEEN Project E-Commerce, (2009), p. 2. 4. Hoogeweegen. M., and Wagenaar, R., A method to assess expected net benefits of EDI investments, International Journal of Electronic Commerce, 1, 1, (fall 1996), 73–94. 5. Lilien G.L. & Grewel R., Handbook of B2B marketing, (2013), p. 34-38 6. Loftus, B., The impact of an emerging technology on the early buyer– seller relationship, Journal of Marketing Theory and Practice, 5, 2 (1997), 20–29 7. Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction, (March 2011), p.3-6 8. William H. DeLone and Ephraim R. McLean, Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model, international journal of electronic commerce, vol. 9, issue 1, 2004.

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