Format of Questioneior
CHAPTER 12
RETAILING AND WHOLESALING
MULTIPLE CHOICE QUESTIONS
1. _____________ is all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. a. Wholesaling b. Discounting c. Merchandising d. Retailing
Answer: (d) Difficulty: (1) Page: 435
2. All of the following are examples of nonstore retailing EXCEPT: a. selling by mail. b. selling jewelry in a clothing store. c. door-to-door contact. d. selling goods on the Internet.
Answer: (b) Difficulty: (1) Page: 435
3. A _________ is someone whose business comes primarily from retailing. a. distributor b. jobber c. retailer d. vendor
Answer: (c) Difficulty: (1) Page: 435
4. Retailers can be classified in terms of several characteristics. Each of the following is found within this retail classification scheme EXCEPT: a. the profit potential. b. amount of service offered. c. the breadth and depth of product lines carried. d. the relative prices charged.
Answer: (a) Difficulty: (2) Page: 435, 437
5. The typical method of retail operation used by supermarkets and nationally branded fast-moving shopping goods is called: a. self-service retailing. b. limited-service retailing. c. full-service retailing. d. service-merchandiser.
Answer: (a) Difficulty: (2) Page: 437
6. A good example of a retail operation that is classified as being a limited-service retailer is: a. Service Merchandise. b. Best Buy. c. JC Penney. d. Zales Jeweler’s.
Answer: (c) Difficulty: (3) Page: 437
7. A good example of a retail classification called self-service retailing is: a. Sears. b. JC Penney. c. Best Buy. d. Macy’s.
Answer: (c) Difficulty: (3) Page: 437
8. Describing
RETAILING AND WHOLESALING
MULTIPLE CHOICE QUESTIONS
1. _____________ is all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. a. Wholesaling b. Discounting c. Merchandising d. Retailing
Answer: (d) Difficulty: (1) Page: 435
2. All of the following are examples of nonstore retailing EXCEPT: a. selling by mail. b. selling jewelry in a clothing store. c. door-to-door contact. d. selling goods on the Internet.
Answer: (b) Difficulty: (1) Page: 435
3. A _________ is someone whose business comes primarily from retailing. a. distributor b. jobber c. retailer d. vendor
Answer: (c) Difficulty: (1) Page: 435
4. Retailers can be classified in terms of several characteristics. Each of the following is found within this retail classification scheme EXCEPT: a. the profit potential. b. amount of service offered. c. the breadth and depth of product lines carried. d. the relative prices charged.
Answer: (a) Difficulty: (2) Page: 435, 437
5. The typical method of retail operation used by supermarkets and nationally branded fast-moving shopping goods is called: a. self-service retailing. b. limited-service retailing. c. full-service retailing. d. service-merchandiser.
Answer: (a) Difficulty: (2) Page: 437
6. A good example of a retail operation that is classified as being a limited-service retailer is: a. Service Merchandise. b. Best Buy. c. JC Penney. d. Zales Jeweler’s.
Answer: (c) Difficulty: (3) Page: 437
7. A good example of a retail classification called self-service retailing is: a. Sears. b. JC Penney. c. Best Buy. d. Macy’s.
Answer: (c) Difficulty: (3) Page: 437
8. Describing