Format for Case Study Assignment: Full Strategic Appraisal (Individual Report) You are required to prepare a Full Strategic Appraisal of a given case study company culminating in the generation, evaluation and selection of strategic options for the firm in its efforts to continue to grow and develop. You would need to carry out additional relevant research to inform your analysis and findings. The suggested format for this report is set out below:
The report should be clearly structured and follow a logical format. A contents page should be included which should adequately set out the structure of the report in a systematic way.
State clearly what the report is about and the sequence of key tasks/events to follow. Provide a concise but clear overview of the company to set the context for the case
The exercise calls for an analysis of the external environment using appropriate strategic models and frameworks (such as the PESTEL Framework, Five Forces Framework and Industry life Cycle Model), which will be discussed at class lectures and tutorials. This section also requires the identification of the Critical Success Factors for the industry. Finally, deriving from external analyses, you should then discuss the likely opportunities and threats for the subject company.
This section entails an internal analysis which is more specifically concerned with the company relative to its competitive environment. Here, models such as the Competency Framework, VRIN Framework and Value Chain Model can be used to analyse resources and competencies that currently exist for the company (and those which might further need to be addressed) in the pursuit of sustainable competitive advantage. The final part of this section calls for a comparative analysis of the company's Internal Capabilities matched against the Critical Success Factors for the Industry...
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