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Topics: Variable cost, Vitamin, Product management Pages: 9 (2021 words) Published: August 26, 2013
Production and Operations Management Report
BSE Supplement Product
Made by

Miss Benjawan Pornsawan| 5431203038|
Mr. Pornchai Khunlavanish| 5431203052|
Mr. Surachai Sakdakongka| 5431203087|
Mr.Sai kung shan| 5431203117|
Miss Jintana Kaising| 5431203126|
Mr.Patiwat Autapong| 5431203135|
Miss Siriporn Ngeoninta| 5431203138|
Miss Suphaphit Totaeng| 5431203148|
Miss Yinling Zhang| 5431203508|
Miss Angsana Kaewsai| 5531209123|
Mr.Woramate Jumjoung| 5431201092|
Miss Thunyarus Jitthiadomsok| 5231201026|
Miss Siriporn Pudson| 5231201502|

Present to
Aj. Supannika Khuanmuang
This report is part of Principles of Marketing Subject Section 2 Term 1 years of education 1
Mae Fah Luang University

Table of Contents
1. Business Opportunity ....................................................................................................................... 3 2. Market Target .................................................................................................................................. 4 Process mapping, analysis and design

3. Product and Services Design ........................................................................................................... 5 Quality Function Deployment (QFD)
4. Product Layout ................................................................................................................................... 6 5. Marketing Program ............................................................................................................................ 7-8 Marketing Mix, SWOT analysis

6. Product Process ................................................................................................................................ 9 7. Assembly Line .................................................................................................................................... 10 8. Supply Chain ………………………………………………………………………………………………… 11 9. Appendix ………………………………………………………………………………………………............. 12

Business Opportunity
Nowadays lifestyle is fast, whatever children, working period and everyone have not enough time to take care of their health, at the same time, and most of people are interested taking care of their health by used the supplementary product (pill or brew-drink). Moreover health is nowadays significant to several individuals. Because of this, supplementary food merchandises are widely traded. On the other hand in hurriedly time BSE (Beauty, Strong and Easy (Consume)) supplementary product is the new and different way for everyone. BSE supplementary product can be convenient easy, because the supplementary product in type of candy is can save the time no matter when working or car driving, on the other hand the candy supplement product does not need any water to devour. Unfortunately, not everyone is in a position to get all of the nutrients they need from their food. Here are three reasons why some people use dietary supplements instead: 1. Physical stress decreases the body's ability to absorb nutrients from food. Have you ever been so tense before a school exam that you threw up or otherwise felt sick? If you have, then you know firsthand that stress can disrupt your digestive system. Many people work in stressful environments that produce physical stress (e.g., construction workers), emotional stress (e.g., counselors), and mental stress (e.g., accountants and lawyers). In these environments, people's bodies may experience reduced efficiency at extracting nutrients from food. Consequently, people often have to use dietary supplements to keep their bodies healthy. 2. Dietary supplements can compensate for poor cooking. Many people are busy enough that they have to (a) eat fast food or (b) cook quickly for themselves. In either case, the food consumed by such people might simply lack the necessary nutrients for a healthy human being. It is a...

References: http://www.cyfood.com.tw/hardcandy.htm
http://www.ciri.org.nz/downloads/Quality%20Function%20Deployment.pdf
http://www.businessdictionary.com/definition/product-layout.html
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