Ford’s European Organization Changes Strategy

1-1

Chapter

1
Managing

1-3

Learning Objectives
The major challenges of managing in the new competitive landscape The drivers of competitive advantage for your company The functions of management and how they are evolving in today’s business environment The nature of management at different organizational levels The skills you need to be an effective manager

1-4

The ‘New’ World
“The Darwinian struggle of daily business will be won by people – and the organizations – that adapt most successfully to the new world that is unfolding.” - Business Week August 21-28, 2000

1-5

Managing in the New Competitive Landscape
Four elements that are defining the current business environment
Globalization Internet Importance of knowledge and ideas Collaboration across organizational boundaries

Comments on the Competitive Landscape

1-6

1-7

Managing for Competitive Advantage
Good managers know that they are in a competitive struggle to survive and win To survive and win you must gain an advantage over your competitors The key to long-term success is the competitive advantage held by the company

1-8

Managing for Competitive Advantage
Sources of competitive advantage
Innovation Quality Speed Cost

1-9

Managing for Competitive Advantage
Which strategy should a manager use? The best managers and companies deliver them all

1-10

The Functions of Management
Management is the process of working with people and resources to accomplish organizational goals Good managers are both effective and efficient in this process Efficient means goals are achieved with minimal resources wasted Effective means that the organizational goals are achieved

1-11

The Functions of Management
What do managers do?
Plan Organize Lead Control

1-12

The Functions of Management
Planning: Delivering Strategic Value Systematically making decisions about the goals and activities that an individual, group, work unit, or organization will pursue