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Ford Motor Company & Swot

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Ford Motor Company & Swot
19 June 2011

Ford Motor Company: Over a Decade of Practice Makes Perfect

The Ford Company has been a successful American owned auto industry since 1903.

With Fords global marketing establishment, their great investments in alternative fuel sources and

most importantly it's commitment to diversity, community service and environmental responsibility

served as a brilliant and strategic move on Ford Motor's behalf. In his book The Ford Century,

Russ Banham talked of the many years that Ford Motor Company has maintained it's stance as an

American automaker by providing outstanding products, as well as its services to improve peoples

way of life. In Detroit Michigan 1899, a company by the name of Detroit Automobile Company

employed a man by the name of Henry Ford.

Several years later as Detroit Automobile Company fizzled out, was then renamed the

Henry Ford Company in 1901. And over the years eventually becoming one of the largest, most

profitable companies in the world.

Chism 2

In order to achieve greatness he became familiar with three giant equations: oil, steel and

transportation. These were the major tools needed to resurrect the Ford Motor Company. There

after, a man with a dream organized a team of men, which would become his business partners. In

1903 John Gray would be President, along with Henry as Vice President. Several stockholders

such as: Alexander Malcomson, John W. Anderson, Vernon C. Fry and including Henry Ford along

with a host of others.

Therefore, a chronological outlook on Henry Fords' life of coming from small beginnings

to building an automotive empire as Ford Motor Company demands to be studied from the beginning (Banham 272 ).

Recognizing that the automotive industry has grown tremendously, the Ford family

reinvented the company as a whole to meet the needs of a growing society. This automotive

manufacturer has continued



Cited: Banham, Russ. The Ford Century: Ford Motor Company.2002.272.eBook. Rychtyckyj, Nester. “American Association for Artificial Intelligence.” Machine Translation for Manufacturing: a case study at Ford Motor company 28.3 (2007) 13-31. Print. DATAMONITOR BUSINESS INFORMATION CENTER. Ford Motor Company, Nov. 2006. Web. 6 June 2011. <http:www.datamonitor.com>. “Ford eNews.” ABI/INFORM Dateline. PR Newswire, 8 June 2011. Web. 10 June 2011. <http://proquest.umi.com> Halliday, Jean. “AD EXEC: STRATEGY IS CHANGING.” Automotive News 28 Sep. 1998: 1-2. Business Source Premier. Web. 10 June 2011. <http://web.ebscohost.com>.

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