Preview

Ford motor company-business assignment

Powerful Essays
Open Document
Open Document
4264 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ford motor company-business assignment
CASE ANALYSIS ON FORD MOTOR COMPANY
The Ford Motor Company
Brief Profile
The Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership.
Ford Motor Company was founded in 1903 by Henry Ford in Detroit, MI. Not only did Ford revolutionize the development of the automobile as a product, he is also the visionary behind the idea of mass production. Ford 's ability to make automobiles affordable for the masses is cited as a driving force behind both the automobile industry and the creation of a middle class in America.
Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914 these methods were known around the world as Fordism. Ford 's former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.
Ford is the second-largest U.S.-based automaker and the fifth-largest in the world based on 2010 vehicle sales. At the end of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In


References: Banham, R. (2002). The Ford century: Ford Motor Company and the innovations that shaped the world. San Diego, Calif: Tehabi Books. Geyer, G Hoffman, B. G. (2012). American icon: Alan Mulally and the fight to save Ford Motor Company. New York: Crown Business. Kreipke, R. C Langworth, R. M., & Consumer guide (1987). The complete history of Ford Motor Company. New York: Beekman House. http://yousigma.com/comparativeanalysis/fordmotor.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    BUS 401 Week 5 FInal Paper
    • 1428 Words
    • 6 Pages

    BUS 401 Week 5 FInal Paper

    Henry Ford founded Ford Motor Company in the year 1903 at Dearborn, Michigan, USA and is known to have adopted practices that were not popular in those days. Henry Ford is popular for his practices that were unique in those days as he believed in revolutionary ideas and building revolutionary leadership. He practiced worker friendly policies, innovative methods of large scale car manufacturing and management of huge workforces. He designed a unique mechanism of flexible assembly lines with interchangeable parts that ensured that same part can be fitted in multiple models of the products.…

    • 1428 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Ford Superbowl Commercial Analysis
    • 845 Words
    • 4 Pages

    Ford Superbowl Commercial Analysis

    The Ford Motor Company was founded on June 16, 1903 by Henry Ford, a chief engineer at the Edison Illuminating Company with years of experience working on steam engines. Having sufficient knowledge on how the automotive industry works, Ford establishes a company with the appropriate leadership and a strong foundation. After many different trails and configurations Ford introduced the Model T in October of 1908, and for several years the company posted hundred percent gains. Ford created the moving assembly line technique of mass production and simultaneously paying his workers steady wages as a method of keeping the best workers loyal to his company. In 1918 more that half of the cars were the Ford Model T in the United States. Henry Ford is considered one of America’s leading businessmen by building the economy during the nation’s early…

    • 845 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Dodge V. Ford Motor Company 170 N. W. 668
    • 716 Words
    • 3 Pages

    Dodge V. Ford Motor Company 170 N. W. 668

    The Ford Motor Company is an American multinational automaker that was incorporated on June 16, 1903 by Henry Ford. In today’s world Ford is the second largest automaker in the U.S. and the fifth-largest in the world based on annual vehicle sales in 2010. Henry Ford became famous for his methods of large scale manufacturing, management and the use of the assembly lines in his factories. Another very important event in the history of Ford Motor Company, and also a very important case in legal terms, was Dodge v. Ford Motor Company, 170 N.W. 668, Michigan Supreme Court 1919. This case was very important to the legal system because it reinforced the idea that corporations are accountable to making a profit for the stockholders.…

    • 716 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    F150
    • 2530 Words
    • 11 Pages

    F150

    In this section we discuss the actors close to the Ford Company that affect its ability to serve its customers. We have already discussed the company in the previous paragraph, but let’s look key player of the management group; William Clay Ford, Jr who is the Executive Chairman and Chairman of the Board has the overall responsibility to defining and setting the company objective and goal which is express in the Fords mission state “ONE Ford” which place the important of working together as one team. Next there is Joseph Bakaj is the Vice President of Ford Product Program and Product Development in which research and development (R & D) falls under. Research and development is responsible for accelerating the development of new vehicles (trucks for this paper) that customers will purchase. The second item is the suppliers, in many cases these are Fords partners, Cisco and Microsoft does not provide automotive parts but they supply software which runs the hand free and telecommunication…

    • 2530 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Better Essays

    mkt Case study
    • 1714 Words
    • 5 Pages

    mkt Case study

    Zboch, Heather. "Innovation and Its Importance at Ford Motor Company."HubPages. Phoenix Business, 28 Oct. 2009. Web. 27 Sept. 2014. <http://phoenixbusiness.hubpages.com/hub/Innovation-and-its-importance-in-the-Automobile-Industry>.…

    • 1714 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Ford vs. Gm
    • 4858 Words
    • 20 Pages

    Ford vs. Gm

    The Ford Automotive Company began as a vision of its founder Henry Ford. Henry Ford was born in 1863 on a farm near Dearborn, Michigan. In 1890 Ford’s hobby in the engineering field became a career as he began his employment at Detroit Edison Company. In 1892, Ford built his first gasoline buggy in which he sold in 1896 to help fund the construction of a new automobile. Three years later in 1899, Ford was forced to quit despite his promotion to chief engineer because of his hobby outside of work. The loss of his career at Detroit Edison Company did not slow Ford down. Soon after that he started Detroit Automobile Company with the help of some private investors. Shortly after, he withdrew from that business association because of accounting and prices of the cars produced by the company. On June 16, 1903 Henry Ford opened a converted wagon factory on Mack Avenue in Detroit which became known as the Ford Motor Company. After the company was formed it went through ups and down like any other company. The Ford Motor Company fought with the Licensed Association of Automobile Manufacturers over rights for a patent held on road locomotives with internal combustion engines when the company began. The Model T was the beginning mark of Ford’s success being one of its most popular cars in 1908. Ford was also involved in the war effort in World War I. The Ford Motor Company placed its resource at the disposal of the government providing large quantities of automobiles, trucks, ambulances, Liberty airplane motors, Whippet tanks, and Eagle submarine chasers. The Ford Company later expanded into other countries such as England, German, and Russia. The Ford Motor Company has been through many changes in time that include two World Wars, the Great Depression and more.…

    • 4858 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Better Essays

    How Did Henry Ford Change The World
    • 1772 Words
    • 8 Pages

    How Did Henry Ford Change The World

    The 20th century was the frontier of the world’s next great inventors. Henry Ford was idolized from his work ethic by other great inventors of the 20th century. Starting the Ford Motoring Company in the Highland Park factory in Detroit,…

    • 1772 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Creation Henry Ford, Ford Motor Co, Model T, and Assembly Line
    • 3020 Words
    • 13 Pages

    Creation Henry Ford, Ford Motor Co, Model T, and Assembly Line

    Steven Watts, The People’s Tycoon Henry Ford and the American Century (New York: Alfred A. Knopf, 2005)…

    • 3020 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Industry Specific Use of Information Technology
    • 339 Words
    • 2 Pages

    Industry Specific Use of Information Technology

    References: Banham, R., & Newman, P. (2002). The Ford century: Ford Motor Company and the innovations that shaped the world. New York: Workman.…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Current Market Conditions Competitive Analysis Paper
    • 711 Words
    • 3 Pages

    Current Market Conditions Competitive Analysis Paper

    Ford Motor Company was established in 1903 by Henry Ford (www.history.com, 1996-2013). This company has been a leader in the automobile manufacturing industry for over 100 years. The first vehicle ever sold by Ford Motor Co. was the Model A passenger vehicle. It was a two cylinder, eight horsepower, gas driven vehicle that could carry up to four passengers. Five years later (1908) Mr. Ford introduced the Model T passenger vehicle which was intended to be an affordable vehicle for everyone. Since then Ford Motor Co. has been an innovative genius by developing some of the best technology related to assembly lines and universal…

    • 711 Words
    • 3 Pages
    Better Essays
    Read More
  • Powerful Essays

    Henry Ford's Greatest Accomplishments
    • 1236 Words
    • 5 Pages

    Henry Ford's Greatest Accomplishments

    Introduction Ford Motor Company was founded in 1903 by Henry Ford, with eleven other investors (In Encyclopedia Britannica, Ford Motor Company, 2017). Even though Ford was founded in 1903, that was not the year Henry Ford made his first automobile. Henry Ford made his first automobile in the year of 1869 and called it the Quadricycle (Ford Motor Company Timeline, 2017). Ford produces more than just everyday automobiles, Ford also produces luxury vehicles, commercial vehicles, and automotive parts. A few of Ford’s top selling vehicles include the 2017 Ford Mustang, 2017 Ford F-150, and the 2017 Ford Focus.…

    • 1236 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Henry Ford History
    • 830 Words
    • 4 Pages

    Henry Ford History

    Ford in 1899 a wealthy business man by the name of William Murphy generously helped by giving Mr. Ford the assets to build a more proper-looking motor car. In the same year of this donation by William Murphy, Mr. Ford founded the Detroit Automobile Company and held the record for the world’s fastest automobile, which he accomplished in 1901 at Grosse Pointe, Michigan. He had not only grasped the public’s attention but also had them eating out of the palm of his hand, just five years ago he had failed miserably with his passed invention but now he had overcome adversity. With all of the publicity Ford was receiving he was able to fiancé a laboratory where he refined his auto idea. Only 2 years later Ford launched his own car company, The Ford motorcar company, this gave him the key to unlocking the door behind an affordable automobile. It was only shortly after where he unveiled the creation of the model T, a car that was affordable to the middle class. Model T’s were not only affordable but were constantly available due to the introduction of the assembly line. Doing this Ford not only changed the lives of the average American but gave them a dream that was only available to the rich, he did this through inexpensive ideas and “because of his introduction of the innovative moving assembly line into the process of industrial…

    • 830 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Management and Labor Unions
    • 8329 Words
    • 34 Pages

    Management and Labor Unions

    Davis, M., (2003, June). A History of the Ford Motor Co. Ward’s Auto World, Retrieved from…

    • 8329 Words
    • 34 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Ford Motor Company Was Founded in 1903 by Henry Ford. It Is a Public Company
    • 3197 Words
    • 13 Pages

    The Ford Motor Company Was Founded in 1903 by Henry Ford. It Is a Public Company

    The Ford Motor Company was founded in 1903 by Henry Ford. It is a public company that is also global; distributing consumer goods in the Automotive and Transportation industry to include not only vehicles but vehicular motor parts as well as financial aspects to dealerships to offer contracts to distribute goods with the ability of installment payments. As the Ford Motor Company started out with only ten employees, it has grown to employ over 350,000 employees worldwide, this is to include being employed in all fields such as company offices, laboratories, or manufacturing facilities as well as dealerships. Since 1970, the Ford Motor Corporation has created thousands of jobs for its home based area and contributes to the flourishing community of Dearborn, Michigan. Ford Motors is equally dedicated to many of its employee’s albeit across the nation or globally. (Hatfield, 2012)…

    • 3197 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Changan Ford Joint Venture
    • 327 Words
    • 2 Pages

    Changan Ford Joint Venture

    The ford motor company is one of the world largest car companies. Founded in 1903 by Mr Henry Ford founded in Detroit, the United States. Now the ford motor company is the world's super multinational company, headquater loate on dearborn, Michigan state in the United States. Ford logo is to use English Ford Ford, blue with white letters. As founder Henry Ford, like little animals, so the logo designer painted a small white rabbit like ford English pattern.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics