Ford Motor Company

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Abstract
This paper is about Ford Motor Company. Ford Motor Company has managed to stay ahead of their competitors, GM and Chrysler. In spite of the hike in the gas prices, the slump in the economy, and the housing fiasco, they have managed to survive in this tough economy. The strategies Ford Motor Company uses to conduct business consist of consumer focus, creativity, resourcefulness, and entrepreneurial spirit. Ford Motor Company is a leader in environmental responsibility and they strive to make a positive contribution to society (Ford.com 2010). Ford Motor Company strives to improve in everything it does, which in turn provides superior returns to stakeholders. Ford Motor Company research and technology goes behind every single component of the cars consumers drive. Every part of a Ford vehicle is designed to absorb energy and protect the driver, during an impact (Blonde, 2010). The author of this paper will discuss Ford’s F -150 truck and their strategies for marketing this vehicle.

Table of Contents
Situational Analysis 5
Description of product 5
Current marketing situation and market description 7
Product Review 8
Features/benefits 9
Competitive review 10
Distribution review 10
Strengths 11
Weaknesses 13
Opportunities 13
Threats 14
Marketing Strategy 14
Objective 14
Positioning strategy 15
Product Strategy 15
Pricing Strategy 15
Distribution Strategy 16
Marketing Communication strategy 17
Author Creative Approach 17
Conclusion 17
References 19

Ford Motor Company’s Vehicles
Ford Motor Company is a [Public (NYSE:F)] and has been in business for 106 years and is an American multinational corporation. Ford Motor Company is currently the second largest automaker in the U.S. and the fourth largest in the world. In 1908 Ford Motor Company produced the first assembly. The assembly line lead to assembling parts quicker and improved their day to day operations. Ford’s products and services are available in 120 countries. In addition to



References: Aaron, B. (2005). Ford Shakes Up Marketing Rank. Retrieve October 19, 2010, from Website: http://business.highbeam.com/4302/article-1G1-135004641/ford-shakes-up-marketing-ranks Austin, J., Rood, D., and Sands, J Blonde (2010). Built Ford Tough, And Ford Safe. Retrieve October 25, 2010 from Website: http://blondemomblog.com/2010/07/12/built-ford-tough-and-ford-safe. Build and Price (2009). Retrieve October 20, 2010 from Website: http://www.ford.ca/app/fo/en/suvs_crossovers/edge.do?modelYear=B90 Ford.com. (2010). Retrieve October 17, 2010 from Website: http://www.ford.com Ford’s F-150 History of T-Bird (2008). Retrieve October 20, 2010 from Website: http://www.albeedigital.com/supercoupe/articles/tbird_history.html It’s a pretty big deal: 2011 Ford Fiesta ad campaign to launch tomorrow Keller, K. and Kotler, P. (2009). A Framework for Marketing Management. Pearson Education, Inc., Upper Saddle River, New Jersey. Lyons, S Mulally, A. (2008). Remarks By Alan Mulally, 2009, President and CEO, Ford Motor Company, at the 2008 Annual Meeting of Shareholder. Neff, J. (2007). Ford introduces 2007 F-150 Harley-Davison with 450HP. Retrieve October 27, 2010 from Website: http://www.autoblog.com/2007/05/23/ford-introduces-2007-f-150-harley-davison-with-450hp/2. New SYNC with MyFord Touch now recognizing 10,000 first-level commands (2010). Retrieve October 27, 2010 from Website: http://www.autospies.com/news/New-SYNC-with-MyFord-Touch-now-recognizing-10-000-first-level-commands-56025/ Putting Hybrids on the Road Rall, P (2010). Ford’s F-150 Is Getting Rave Reviews. Retrieve October 27, 2010 from Website: http://www.ford-trucks.com/article/idx/0/580/article/2011_Ford_F150_Preview_and_Rumors.html Richard, B Sustainability Report. (2007/08). Retrieve October 19, 2020 from Website: http://www.ford.com/microsites/sustainability-report-2007- 08/economy-case-operating Sustainability Report Sustainability Report. (2009/10). Supply Chain. Retrieve October 20, 2010, from Website: http://www.ford.com/microsites/sustainability-report-2009-10/governance-management-supply. Top Best Selling Car in America (2010). Retrieve October 27, 2010 from Website: http://hubpages.com/hub/Best-Selling-Cars.

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