Ford Motor Company

Topics: Automotive industry, Ford Motor Company, General Motors Pages: 4 (820 words) Published: April 26, 2015
Company Background
NameFord Motor Company
Industries servedAutomotive
Geographic areas servedWorldwide
Current CEOAlan R. Mulally
Revenue$ 134.3 billion (2012)
Profit$ 5,665 billion (2012)
Employees164,000 (2011)
Main CompetitorsBayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies. Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts. Ford is the second largest US automaker and the fifth largest vehicle seller in Europe and the world, based on 2010 vehicle sales. You can find more information about the business in its official website or Wikipedia’s article.

Ford SWOT analysis 2013
Strong position in US market
ECOnetic initiative
Sound financial performance
‘One Ford’ approach
Significant growth in China
Poor environmental record
High cost structure
Unprofitable Europe operations

Positive attitude towards “green” vehicles
Increasing fuel prices
New emission standards
Growth through acquisitions
Decreasing fuel prices
Rising raw material prices
Intense competition
Fluctuating exchange rates

Strong position in US market. Ford is the second largest automaker in US, the second largest vehicle market in the world. Ford has great reputation in its home market and strong commercial vehicle sales that are the most profitable Ford’s vehicles. ECOnetic initiative. Ford’s ECOnetic initiative is an effort to produce highly fuel-efficient engines by improving existing engines rather than new hybrid engines. The result of this initiative is the Ford Fiesta, currently the lowest emitting mass-produced car in Europe and Ford Focus ECOnetic that has better fuel consumption that...
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