Ford Marketing Strategies

Topics: Ford Motor Company, Automotive industry, Ford Fiesta Pages: 18 (5072 words) Published: October 13, 2012
“Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead”
Ford Motor Company is an American multinational automaker whose headquarter is based in Dearborn, Michigan. It was founded by Henry Ford. The Ford Motor Company was incorporated in 1903. The Ford Oval trademark was first introduced in 1907. Groups of two or three men with the company produced only a few cars a day at the Ford factory on Mack Avenue. Each car was built from components made to order when place by other companies. Henry Ford was years old when he builds a self-propelled vehicle with a gasoline. 

Ford India: Ford India Pvt Ltd was established in 1995. Ford India is a wholly owned subsidiary of Ford Motor Company, which is a global automotive industry leader.  It currently is the 6th largest car maker in India after Maruti Suzuki, Hyundai, Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. Ford India manufactures the automobiles and engines at Maraimalai Nagar, near Chennai. All engines and automobiles are manufactured with the help of modern integrated manufacturing facilities. Ford India also operates in Global business services which provides services in the areas namely IT, accounting and finance, financial services and automotive operations support, global analytics and engineering. These operations serve Ford's business units and skill teams globally out of centres in Chennai and Coimbatore. Ford’s businesses in India boast a 10,000-strong workforce. The modern era production of Ford India Private Limited started in 1996, although the roots of the same were planted in 1907 when the Model A was launched. Ford India Private Limited started the production in 1926, but it was closed down in 1954 as the company was incurring losses year on year. The company again started the production in October 1995 with the joint venture with Mahindra Ford India Limited (MFIL). It was a 50-50 venture or partnership with Mahindra and Mahindra Limited. In March 1998 Ford Motor Company increased its stake to 72% and renamed the company again to Ford India Private Limited. The total investments made by the Ford Motor Company since the inception in 1995 till April 2012 stands at $2 billion.  Website:

Ford Endeavour: Ford Endeavour is one of the most popular SUV (sports Utility Vehicle) in Indian market. Its stylish look, world class luxuries, advanced safety features with powerful, high performance engine makes it the most luxurious and safest power machine in its segment. Looks is the most important part of any SUV, and Ford Endeavour will not disappoint you its aggressive front grille along with muscular bumpers and new chrome covered fog lamps makes its overall front appearance very stylish.

The direct injection CRDi engine in the new Ford Endeavour is available with five speed manual transmission. The advanced active shift transmission of Ford Endeavour helps for easier shifting from either two wheel drive or to four wheel drive. Power steering, power windows and key-less entries makes the entry to the vehicle very appealing and impactious. Stylish looks are even very good, more space inside the car adds to the comfort to the passenger. In safety features Ford Endeavour is equipped with Anti-lock Braking System, Electronic Brake Force Distribution system. Airbags, seat-belts and side impact beams are other safety features included in the new Ford Endeavour.

Ford throws away the now available indirect injection engine and the new Ford Endeavour will get the necessary CRDi engine. The 2.5L CRDi engine generates 143bhp at 3500 rpm and a whooping torque of 330Nm at 1800rpm. This CRDi engine will make the new Ford Endeavour most powerful beast in this category. The all new Ford Endeavour will be packed with new 5 speeds automatic transmission system though manual may be offered in India. The new five-speed automatic transmission system features an innovative...
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