Ford - Going Green
COMPARATIVE INTERNATIONAL
MANAGEMENT
TERM PAPER
AGENDA:
1. Ford visit
2. UPS visit
Ford has the history of providing excellent products ranging from small cars to luxurious brand to its customers. They are known for good quality and service. It is great privilege to know how the company works and to see the processes that they do to produce a good car. Last February 2013 we were given the chance to witness how things go inside the plant of Ford in Cologne. At first, a person with authority spoke to us and discussed things about Ford. I am really amazed with how they chose Cologne as a place for their factory. They consider every important factor. They said that Cologne is a good location because it is accessible by land and water. They can ship their cars via Rhine River. Also, they consider their place as a good site because they can expand their factory at any time. As I’ve notice, not all of their employees in the factory are Germans. There are different nationalities it the company, but it is still dominated by Germans. I learn so many things during the visit and those things that are mentioned above are just the some of the highlights of this paper.
Ford had secured 25% US automobile market in 1998. It is ranked as a 2nd largest automobile manufacturer in the United States and the fifth-largest in the world rankings as of 2010. Ford is ranked at number eight in the 2010 Fortune 500 list based on its global revenues in 2009. As of 2010, the company earned the profit of $ 6.6 Billion which was utilized to manage its debt requirement of $33.6 Billion. In the year 2007, the company earned more quality survey awards than any other automaker. The company domain ford.com had more than 11 million annual visitors by the year 2008 according to the US national survey.
All this was not possible if we take a look at the company’s performance in the year 1999and onwards. Its
MANAGEMENT
TERM PAPER
AGENDA:
1. Ford visit
2. UPS visit
Ford has the history of providing excellent products ranging from small cars to luxurious brand to its customers. They are known for good quality and service. It is great privilege to know how the company works and to see the processes that they do to produce a good car. Last February 2013 we were given the chance to witness how things go inside the plant of Ford in Cologne. At first, a person with authority spoke to us and discussed things about Ford. I am really amazed with how they chose Cologne as a place for their factory. They consider every important factor. They said that Cologne is a good location because it is accessible by land and water. They can ship their cars via Rhine River. Also, they consider their place as a good site because they can expand their factory at any time. As I’ve notice, not all of their employees in the factory are Germans. There are different nationalities it the company, but it is still dominated by Germans. I learn so many things during the visit and those things that are mentioned above are just the some of the highlights of this paper.
Ford had secured 25% US automobile market in 1998. It is ranked as a 2nd largest automobile manufacturer in the United States and the fifth-largest in the world rankings as of 2010. Ford is ranked at number eight in the 2010 Fortune 500 list based on its global revenues in 2009. As of 2010, the company earned the profit of $ 6.6 Billion which was utilized to manage its debt requirement of $33.6 Billion. In the year 2007, the company earned more quality survey awards than any other automaker. The company domain ford.com had more than 11 million annual visitors by the year 2008 according to the US national survey.
All this was not possible if we take a look at the company’s performance in the year 1999and onwards. Its
References: Sohail, N. (2011) Ford Motors History. Retrieved April 27th 2013 from: http://www.slideshare.net/invincy/case-study-on-ford-motors