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ford
COLOURFUL
CORPORATION
Can there be prosperity without growth?
PRIYANKA MAHAJAN
STUDENT NO. 3423936

WORD COUNT: 3696

Table of Contents
COLOURFUL CORPORATION ................................................................................................... 1
1. EXECUTIVE SUMMARY .............................................................................................................................. 1
2. AIM ................................................................................................................................................................... 3
3. INTRODUCTION ........................................................................................................................................... 5
4. FACTORS/ ISSUES ...................................................................................................................................... 6
5. CONCLUSIONS........................................................................................................................................... 13
6. RECOMMENDATIONS .............................................................................................................................. 14

COLOURFUL CORPORATION

ii

PRIYANKA MAHAJAN
3423936

COLOURFUL CORPORATION
Can there be prosperity without growth?

1. EXECUTIVE SUMMARY
Economics is a science where for every theory there is another theory that contradicts it. Economics is all about the study of production and consumption of goods and services and how the allocation of resources takes place in order to meet human welfare needs. Sustainability is generally defined as meeting the needs of present without compromising the needs of the future. It includes not only capital or the environmental sustainability but also constitutes social and economic capital as well.
This report is about understanding how Colourful Corporation can reconcile the need to be socially and environmentally
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