Footwear Industry

Topics: European Union, Member State of the European Union, European Economic Area Pages: 91 (31676 words) Published: June 16, 2013
CBI MARKET SURVEY: THE FOOTWEAR MARKET IN THE EU

CBI MARKET SURVEY

THE FOOTWEAR MARKET IN THE EU
Publication date: May 2010
CONTENTS REPORT SUMMARY INTRODUCTION 1 2 3 4 5 6 7 CONSUMPTION PRODUCTION TRADE CHANNELS FOR MARKET ENTRY TRADE: IMPORTS AND EXPORTS PRICE DEVELOPMENTS MARKET ACCESS REQUIREMENTS OPPORTUNITY OR THREAT? 2 5 6 18 24 30 37 42 46

APPENDICES A B C D E PRODUCT CHARACTERISTICS INTRODUCTION TO THE EU MARKET LIST OF DEVELOPING COUNTRIES DETAILED STATISTICAL TABLES FUTURE FOOTWEAR DESIGN TRENDS 47 55 56 58 62

This survey was compiled for CBI by Searce Disclaimer CBI market information tools: http://www.cbi.eu/disclaimer

Source: CBI Market Information Database • URL: www.cbi.eu • Contact: marketinfo@cbi.eu • www.cbi.eu/disclaimer Page 1 of 63

CBI MARKET SURVEY: THE FOOTWEAR MARKET IN THE EU

Report summary
This survey profiles the EU market for all kinds of footwear and is an update of the 2009 survey. It excludes safety footwear and ski boots that are covered in other CBI sector surveys. Consumption • The EU is the largest market for footwear, being ahead of the USA, representing one third of the global market value. In 2008, EU consumption was € 49 billion (2.1 billion pairs) with an average per capita expenditure of € 100 or 4.2 pairs. The market was dominated by five countries, which accounted for 71% of total EU consumption. These markets were Germany (17.4%), France (17.0%), the UK (16.1%), Italy (12.6%) and Spain (8.3%). • Since 2004, sales in most EU countries increased quite strongly up to 2007, before they were affected by the global economic downturn in 2008. The best-performing sectors were casual footwear (boots, ballerinas), sports footwear (sneakers) and evening footwear. • In most EU countries, footwear increasingly has become a statement among (working) women. A good design, fashion and more walking comfort were driving the market. • Whereas in the Eastern EU countries, formal footwear performed well along with the growing middle class, more women at work and a rapid expansion of shopping centres. • In 2008, footwear sales fell in most EU countries as consumers tended to cut expenditure on footwear, or increasingly were looking for footwear at the lowest possible prices. • Economic uncertainty makes it difficult to predict the future growth trends, but after a period of decline and uneven recovery, this market is expected to grow again from 2011. The major stimulants are the changes in fashion, new footwear styles, including recycled footwear and ethical footwear, as well as technological innovations in comfortable footwear. Production • The EU has traditionally been an important supplier of high quality footwear to the world market. However, production of high volume items has been outsourced to mainly Asia. Now 6 out of 10 shoes in the world are produced in China. • In 2008, the total value of EU production was € 18 billion compared to € 20 billion in 2004, with falling volumes from 1,015 to 863 million pairs. There were around 13,500 companies with 198,000 employees in the EU in 2008. Most of these were family businesses employing less than 20 people. Leather footwear accounts for 72% of the EU production. • Italy accounted for almost half of total EU production, being known for its artisanship and for its high fashionable and innovative footwear. Germany, Spain, Romania, Portugal, France, Austria and Poland were the other important EU producers. EU footwear producers are now outsourcing in nearby countries that are cheaper, flexible and can supply small quantities with shorter lead times. • EU producers focus more on exports of footwear to emerging markets in China, Brazil, India, Russia and the Middle East and join forces to compete on a global level. • The EU footwear production industry concentrates on providing added value in better designs, quality materials, comfort and in other innovations e.g. vegetable tanned shoes to meet the strict environmental rules and to...
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