footnotes

Topics: Marketing, Retailing, Sales Pages: 11 (522 words) Published: November 20, 2013
 
 
 
Production in Brazil: adding 20 million units to capacity of 125 Brazil Decisions
SKU
MSRP
Allow.
Sales
Forecast
Economy/Medium/Tube/Paste
3.10
5.0%
10.0
Economy/Medium/Tube/Gel
3.43
4.0%
9.6
Economy/Large/Tube/Gel
4.05
5.0%
8.2
White/Small/Tube/Paste
3.06
5.0%
0.0
White/Small/Tube/Gel
3.21
5.0%
6.3
White/Medium/Tube/Gel
4.42
6.0%
4.5
White/Small/Pump/Gel
3.58
5.0%
4.9
Healthy/Medium/Tube/Paste
3.66
5.0%
13.3
Healthy/Large/Tube/Paste
4.33
5.0%
0.0
Healthy/Medium/Tube/Gel
3.59
5.0%
11.6
Kids/Medium/Tube/Paste
3.65
5.0%
5.6
Kids/Small/Pump/Gel
3.50
4.0%
5.9
Kids/Medium/Pump/Gel
3.70
4.0%
7.5

Campaigns for Allsmile
Adapt.
(000's)
Budget
(mill.)
Younger/White/Portuguese/Brazil/adapted
149.8
8.5
Families/Economy/Portuguese/Brazil/adapted
149.8
8.0
Families/Healthy/Portuguese/Brazil/adapted
149.8
8.0
Families/Kids/Portuguese/Brazil/adapted
149.8
6.0
Younger/White/Portuguese/Brazil/1 yrs old
n/a
not in use
Families/Economy/Portuguese/Brazil/1 yrs old
n/a
not in use
Families/Healthy/Portuguese/Brazil/1 yrs old
n/a
not in use
Families/Kids/Portuguese/Brazil/1 yrs old
n/a
not in use

Channel
Distribute?
Sales People
Promote?
Total Exp. (mill.)
 
BRL11.2
BRL2.0
Traditional
No
0
 
Self Serve
No
0
 
Hypermarket
Yes
70
Yes
Web/Other Home
Yes
3
Yes
Wholesale
No
0
 
Allocate promotion based on Total Channel Sales
Primary production in Brazil
Chile Decisions
SKU
MSRP
Allow.
Sales
Forecast
Economy/Medium/Tube/Paste
894
5.0%
1.9
Economy/Large/Tube/Paste
1,257
6.0%
1.2
White/Small/Tube/Paste
925
8.0%
1.4
White/Medium/Tube/Paste
943
6.0%
2.3
White/Medium/Tube/Gel
989
5.0%
0.0
Healthy/Medium/Tube/Paste
1,137
5.0%
2.1
Healthy/Large/Tube/Paste
1,379
8.0%
2.2
Healthy/Medium/Tube/Gel
1,137
5.0%
3.6
Kids/Small/Pump/Gel
948
5.0%
0.6
Kids/Medium/Pump/Gel
1,112
5.0%
0.8

Campaigns for Allsmile
Adapt.
(000's)
Budget
(mill.)
Younger/White/Spanish/Chile/adapted
38,071.6
400.0
Families/Economy/Spanish/Chile/adapted
38,071.6
200.0
Families/White/Spanish/Chile/new
152,286.5
200.0
Families/Healthy/Spanish/Chile/adapted
38,071.6
200.0
Families/Kids/Spanish/Chile/adapted
38,071.6
200.0
Younger/White/Spanish/Chile/1 yrs old
n/a
not in use
Families/Economy/Spanish/Chile/1 yrs old
n/a
not in use
Families/Healthy/Spanish/Chile/1 yrs old
n/a
not in use
Families/Kids/Spanish/Chile/1 yrs old
n/a
not in use

Channel
Distribute?
Sales People
Promote?
Total Exp. (mill.)
 
CLP600.0
CLP125.0
Traditional
No
0
 
Self Serve
No
0
 
Hypermarket
Yes
10
Yes
Web/Other Home
Yes
3
Yes
Wholesale
Yes
3
Yes
Allocate promotion based on Sales Force
Primary production in Brazil
Mexico Decisions
SKU
MSRP
Allow.
Sales
Forecast
Economy/Medium/Tube/Paste
22.61
4.0%
13.8
Economy/Large/Tube/Paste
28.34
4.0%
5.1
Economy/Medium/Tube/Gel
24.00
4.0%
9.0
Economy/Large/Tube/Gel
29.25
4.0%
4.6
White/Small/Tube/Paste
19.17
5.0%
6.1
White/Medium/Tube/Paste
23.87
5.0%
8.8
White/Small/Tube/Gel
20.94
5.0%
0.0
White/Medium/Tube/Gel
24.66
5.0%
0.0
Healthy/Medium/Tube/Paste
25.44
4.0%
20.9
Healthy/Medium/Tube/Gel
25.30
4.0%
6.4
Healthy/Medium/Pump/Gel
28.56
4.0%
3.9
Kids/Medium/Tube/Paste
27.41
4.0%
5.8
Kids/Small/Pump/Gel
26.93
4.0%
1.6
Kids/Medium/Pump/Gel
30.00
4.0%
3.4

Campaigns for Allsmile
Adapt.
(000's)
Budget
(mill.)
Younger/White/Spanish/Mexico/adapted
966.8
40.0
Older/Healthy/Spanish/Mexico/adapted
966.8
25.0
Families/Economy/Spanish/Mexico/adapted
966.8
30.0
Families/Healthy/Spanish/Mexico/adapted
966.8
25.0
Families/Kids/Spanish/Mexico/adapted
966.8
15.0
Younger/White/Spanish/Mexico/1 yrs old
n/a
not in use
Older/Healthy/Spanish/Mexico/1 yrs old
n/a
not in use
Families/Economy/Spanish/Mexico/1 yrs old
n/a
not in use
Families/Healthy/Spanish/Mexico/1 yrs old
n/a
not in...
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