Footlocker Analysis

Powerful Essays
Topics: Balance sheet, Asset
Foot Locker
A case study
Part I

Table of Contents

1. Table of Contents Page 2
2. Performance Assessment Page 3-4
3. Financial Analysis Page 4-5
4. SWOT Analysis Page 5-8
5. References Page 9
6. Appendices Page 10-14

Performance Assessment Foot Locker Inc. was first introduced to the retail market place in 1974 (1). Since it’s entry into the market it has grown tremendously. It now has close to four thousand stores in the US and nineteen other countries around the world (1). Foot Locker’s focus group is males and females ages twelve to twenty and plans it’s locations around that demographic (1). Foot Locker keeps itself looking attractive to the young people by offering a wide variety of athletic shoes as well as multiple venues to purchase that same variety. Foot Locker Inc. encompasses Foot Locker, Kids Foot Locker, Lady Foot Locker, the Foot Action chain, Foot Locker International, Champs Sports, and the online venues of Eastbay.com and Footlocker.com. These eight different entities make up one of the most widely known and chosen athletic shoe retailers in the world.
Foot Locker Inc. is facing today what every company in the United States is facing. Due to the dwindling economic situation the company has seen a dramatic decrease in sales and is currently trying to restructure itself to be better positioned for the future. With competitors such as Finish Line moving in on its territory Foot Locker Inc. is faced with an ultimatum to change or risk dying out. Foot Locker is established in the Athletic Shoe business and its main competitor is an organization known as Finish Line. While Foot Locker is much larger than Finish Line as of late Finish Line has been moving in on Foot Locker’s business. Finish Line established a name for itself only a few years after Foot Locker did but did so under another franchise name, Athlete’s Foot. Eventually Finish Line stepped out from its franchise’s

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