Captains of industry Football Money League
Sports Business Group January 2013
Real Madrid become the first sports club to surpass the €500m revenue threshold in a single year
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Welcome How we did it Ups and downs The Deloitte Football Money League Delivering more to sport
Edited by Dan Jones Sub-editor Austin Houlihan Authors Alex Bosshardt, Timothy Bridge, Chris Hanson, Andy Shaffer, Chris Stenson and Alexander Thorpe Sports Business Group at Deloitte PO Box 500, 2 Hardman Street, Manchester, UK M60 2AT Telephone: +44 (0)161 455 8787 E-mail: email@example.com www.deloitte.co.uk/sportsbusinessgroup
Football Money League 2013 Sports Business Group 1
Welcome to the 16th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. Published eight months after the end of the 2011/12 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance. There are a number of financial and non-financial methods that can be used to determine a club’s relative size – including measures of attendance, fanbase, broadcast audience, or on-pitch success. In the Money League we focus on clubs’ ability to generate revenue from day to day football operations. We therefore rank them on those revenues, including matchday ticket and corporate hospitality sales, broadcast rights revenues including distributions from participation in European club competitions, sponsorship, merchandising, and other commercial operations.
Hardy perennials Real Madrid again top the Money League rankings, matching the eight year hegemony that Manchester United enjoyed between 1996/97 and 2003/04, and are the first club to surpass the €500m revenue threshold in a single year. Real have led the way in the phenomenal level of revenue growth enjoyed by the sport’s top clubs over the past two decades. FC Barcelona retain second place, maintaining a Spanish one-two in the Money League for the fourth successive year, whilst the top six clubs remain unchanged for a fifth successive year, emphasising the fact that these clubs have some of the largest fanbases and hence strongest revenues, in both domestic and international markets. All of our top 20 clubs are based in one of Europe’s ‘big five’ European markets – England (seven clubs), Italy (5), Germany (4), Spain (2), and France (2). Further down the top 20 rankings, many of the movements in rankings year on year can be attributable to relative performance in European club competitions. This year’s edition has one new entrant, with English club Newcastle United replacing Spanish club Valencia.
Growing well 2011/12 represented another strong year of revenue growth for the Game’s elite clubs, with the top 20 Money League clubs generating over €4.8 billion in 2011/12, a 10% increase on the previous year. Double digit percentage revenue growth in 2011/12 represents continued remarkably strong performance in these tough economic times. The 2011/12 revenue total is four times the combined revenues of the top 20 earning football clubs back in 1996/97, the first year of our Money League analysis, emphasising the staggering levels of growth achieved. The sport’s top 20 revenue generating clubs now contribute over a quarter of the total revenues of the European football market, and can be expected to generate over €5 billion between them in 2012/13. Whilst in local currency, eight of the top 20 clubs experienced a drop in revenue, in most cases this was due to less successful on-pitch performance in European club competitions, and resulting reductions in matchday revenues and central UEFA distributions, rather than wider recessionary impacts. 2
Real progress In retaining top position in the Money League, Real Madrid generated revenues of €513m in 2011/12, an increase of €33m (7%), and become the first club from any sport to earn...
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