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Food Styling 2

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Food Styling 2
Photographic Analysis Project

Submitted on:
13th of March 2015

By:
Stark Li
700435
Word Count

Submitted to:
Thomas Gray
Food Styling

CONTENT
Introduction ---------------------------------------------------------------------------------------------3
Main Body ----------------------------------------------------------------------------------------------3-6 Fast food industry ------------------------------------------------------------------------------------3-5 Fine dining industry --------------------------------------------------------------------------------- 5-6
Conclusion --------------------------------------------------------------------------------------------- 6

https://www.franchisehelp.com/industry-reports/fast-food-industry-report/ http://digital-photography-school.com/food-photography-techniques-and-tips/ http://psychcentral.com/blog/archives/2011/02/15/the-psychology-of-advertising/ http://adage.com/article/news/study-fast-food-improve-kids-marketing-practices/245110/ http://www.consumerpsychologist.com/ http://www.cambridgeincolour.com/tutorials/camera-exposure.htm Introduction: This report is about the comparison of two different styles of food media, it analysis the photographic technical aspects, the context and the relation to the psychology of advertising of those two photographs. It gives the conclusion of the reason why food medias influence by difference aspects and how those aspects alter the food media.
Main body: The food industry mainly build up with two different sections, the fast food industry and the fine dining industry. These years, Fast food industries have spread across the globe, the concept of fast is obviously, fast and convenience. So the food media of fast food always simple and direct. On the other hand, fine dining industry is totally opposite, it focus on the delicately of the food, the fancy food plating, it need to

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