Food Marketing Report - The Coca Cola Company
The Coca-Cola Company
Coke
CONTENTS
I. Executive Summary……………………………..…………………..…..………4
II. Company’s Vision and Mission..………………...……………….……..……...4
III. Company’s Products……...…………….………………………..….………….4
IV. PEST…………….…………………………………………………….…...…...5
V. Competitive Environment..………………………………………………..…....6
VI. SWOT Analysis………………………………………………….…….………..6
VII. Recommendations...………………………………...………………..…………7
VIII. Appendices…...……………………………………………………..…………..8
COCA-COLA COMPANY’S VISION & MISSION AND ITS PRODUCT(S)
Mission
• To refresh the world.
• To inspire moments of optimism and happiness.
• To create value and make a difference.
Vision
In order to achieve sustainable and quality growth, Coca-Cola’s company has established vision with clear goals.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
THE COCA-COLA COMPANY ‘S PRODUCTS
The Coca-Cola’s company has a wide range of products, but we will be focusing on different flavours of Coke only which are Coke Zero, Diet Coke and Coke.
PEST
Political
Non-alcoholic beverage is one of the products that fall under the FDA food category. The government is one of the important roles of manufacturing the products in terms of regulations. There are potential fines set by the government if companies do not meet the standard requirements/law.
The factor that cause the Coca-Cola Company’s actual results to differ from the
Coke
CONTENTS
I. Executive Summary……………………………..…………………..…..………4
II. Company’s Vision and Mission..………………...……………….……..……...4
III. Company’s Products……...…………….………………………..….………….4
IV. PEST…………….…………………………………………………….…...…...5
V. Competitive Environment..………………………………………………..…....6
VI. SWOT Analysis………………………………………………….…….………..6
VII. Recommendations...………………………………...………………..…………7
VIII. Appendices…...……………………………………………………..…………..8
COCA-COLA COMPANY’S VISION & MISSION AND ITS PRODUCT(S)
Mission
• To refresh the world.
• To inspire moments of optimism and happiness.
• To create value and make a difference.
Vision
In order to achieve sustainable and quality growth, Coca-Cola’s company has established vision with clear goals.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
THE COCA-COLA COMPANY ‘S PRODUCTS
The Coca-Cola’s company has a wide range of products, but we will be focusing on different flavours of Coke only which are Coke Zero, Diet Coke and Coke.
PEST
Political
Non-alcoholic beverage is one of the products that fall under the FDA food category. The government is one of the important roles of manufacturing the products in terms of regulations. There are potential fines set by the government if companies do not meet the standard requirements/law.
The factor that cause the Coca-Cola Company’s actual results to differ from the