Food in Millennial Generation

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Jay Shoates
Lit-100
Professor Schnog
11/30/12
Research Paper:
Generational Food War For many years the Baby Boomer Generation (1946-1964) was seen as the largest, most influential generation in American history. Now in 2012, as this massive generation begins to enter into their retirement years, their influence on the economy and society is starting to fade. Beginning to step into their place is the next massive generation, the Millennials (1982-2001). These two "Mega Generations" have begun to have a clash of ideals as the Millennial children begin to grow older (Mushkin, 2). One of the more heated topics between these two massive groups of people has been centered around food. The way food is produced, bought and ultimately eaten, is beginning to drive a wedge in-between these two generations. In some cases the Baby Boomers raised many of the Millennials, and maybe the Boomers are to blame for this ongoing feud. The essential debate is whether or not the traditional food at home is in threat of disappearing. With smaller arguments of, if there is a benefit or detriment in producing and consuming organic foods, and what food and health trends differ between the two generations. Who are we, The Millennial Generation, to change the culture in how food is viewed? It's not entirely our fault; while we are being born and growing the Boomers and aging and beginning to die. As they slowly phase out so does their ideals, and taking their place is the beliefs of the new up incoming generation. This "passing of the baton" is an inevitable part of life and was going to happen at some point (Mushkin, 6). One of these new beliefs is searching for food that is deemed healthy at grocery stores. Baby Boomers were used to heading down to the supermarket buying their specific brand of food. When deciding which food to purchase "convenience is key to [buying] functional foods." (Soy Connection). The thing with the Baby Boomers is they like to go to

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