Food and Beverage in Indonesia

Powerful Essays
Exporter Guide

FOOD AND BEVERAGE IN INDONESIA
Market Profile February 2012

This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. For information or advice, phone New Zealand Trade and Enterprise on 0800 555 888, visit www.nzte.govt.nz, or contact your New Zealand Trade and Enterprise client manager.

CONTENTS
1 MARKET STRUCTURE 1.1 Market Overview 1.2 1.3 1.4 1.5 1.6 2 2 Market Drivers Market Potential Import Trends Key Players in the Market Regulatory Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 13 13 14

MARKET ENTRY AND DEVELOPMENT 2.1 Market Entry Strategies 2.2 2.3 2.4 2.5 Points of Differentiation Long Term Strategic Issues for Exporters to Consider Distribution Channels Pricing

3

MARKET RESOURCES AND CONTACTS

2/

Exporter Guide | Indonesia | Food and Beverage | February 2012

1 MARKET STRUCTURE
Indonesia is the world’s fourth most populous country with a population of 232.5 million in 2010, and the largest economy in Southeast Asia. In 2011, New Zealand’s food and beverage exports totalled US$468.3 million, making Indonesia New Zealand’s 11th largest export destination.i In November 2011, Indonesia provided formal notification of the completion of its internal ratification procedures to enable the ASEAN – Australia – New Zealand Free Trade Agreement (AANZFTA). From 10 January 2012, AANZFTA will open up considerable opportunities for New Zealand businesses. The agreement will allow duty / tariff free access to over 90 percent of New Zealand goods and services by 2015.ii

1.1 Market Overview
In 2010 and 2011, dairy and meat products comprised over 76 percent of New Zealand’s food and beverage exports to Indonesia (2010: US$363 million; 2011: US$381 million). In 2010, Indonesia’s dairy and meat market

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