Topics: Marketing, Chief executive officer, Pricing Pages: 2 (361 words) Published: May 7, 2013
Product and brand strategy
In 2008, Fnac opened 10 new stores bringing their total locations, internationally, to 207 with 63 of those outside of France. The company objective for 2009 is to strengthen their position on each of these countries as well as further international expansion.[34] In November 2007, Denis Olivennes, chief executive officer of Fnac, said, "We are moving from a strategy based on our position as a retailer of cultural and technological products to undertake a new, more global initiative, in which the product is only one aspect among others."[35]

The parent company, PPR highlighted Fnac's good performance in France in its quarterly business performance, citing acceleration in growth and market share gains supported by strong trading in technical goods.[36]

In November 2007, Eric Angiboust, global development director at Fnac, said in response to a question regarding Fnac entering the UK market, "It’s a matter of timing. For sure we want to be in London"

On 30 December 2008, the British newspaper, the Independent, speculated that Fnac could be tempted into the UK market by bidding for the 125 stores of the Zavvi Entertainment Group, also an entertainment retailer, which went into administration on 24 December 2008 due to problems with their supplier EUK.

Product Range
Fnac stores stock a range of products from Audio, books, CDs, computer software and hardware, DVDs, televisions and video games. Some stores also operate services of photography and ticket sales. The company also offers a wide selection of higher-end consumer products positioning themselves above discount retailers.

Pricing Strategy

Loyalty programme
Fnac operates a loyalty programme offering points that are awarded each time the card is presented at the till-point, for each euro spent. For every 4,000 points earned, a gift card worth €10 is issued to the card holder. As of 2008, Fnac boasts 1.8 million members to the programme with the loyalty card also...
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