Topics: Marketing, Fast moving consumer goods, Good Pages: 101 (21509 words) Published: June 5, 2014

WEEK – 1:


Class Materials

Power point Presentations
White/Blackboard & markers
Participants Roster

Topic Plan for FMCG Overview

Introduction to FMCG
Characteristics of FMCG
Scope of FMCG
Top 3 Players of FMCG

Trainee must be able to understand the meaning of FMCG
The products covered under FMCG
Facts of FMCG Sector
Consumer and Market oriented characteristics of FMCG.
The effect of FMCG on Indian Economy.
Introduction to Major players in FMCG sector

Introduction to FMCG
Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) is products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business. Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including mobile phones, MP3 players, game players, and digital cameras which are of disposable nature. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. International Standard Industrial Classification (ISIC) categories: The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) categories

ISIC 5211 retail sales in non-specialized stores
ISIC 5219 other retail sale in non-specialized stores
ISIC 5220 retail sale of food, beverages and tobacco in specialized stores ISIC 5231 retail sale of pharmaceutical and medical goods, cosmetic and toilet articles ISIC 5251 retail sale via mail order houses

ISIC 5252 retail sale via stalls and markets
ISIC 5259 whole sale goods
Supplier industries for FMCGs include:

1511 meat and meat products
1512 fish and fish products
1513 fruit and vegetables
1514 vegetable and animal oils and fats
1520 dairy products
1531 grain mill products
1532 starches and starch products
1533 animal feeds
1541 bakery products
1542 sugar
1543 cocoa, chocolate and sugar confectionery
1544 macaroni, noodles, couscous
1549 other food products
1551 spirits, ethyl alcohol
1552 wines
1553 malt liquors and malt
1554 soft drinks, mineral waters
1600 tobacco products
2101 pulp, paper and paperboard
2102 corrugated paper, containers
2109 other articles of paper and paperboard
2424 soap and detergents, cleaning preparations, perfumes

Fast Moving Consumer Goods (FMCG) Industry in India - Facts
The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non durables, etc. The FMCG market is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the major factors for the growth of the Indian FMCG market.The penetration in the rural areas in India is not high as yet and the opportunity of growth in these areas is huge by means of enhanced penetration in to the rural market and conducting awareness programs in these areas. The scopes for the growth of the FMCG industry are high as the per capita consumption of the FMCG products in India is low in comparison to the other developed countries. The manufacturing of the FMCG goods is concentrated...
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