Fmcg

Powerful Essays
February 2013

What do the Asian and Indian FMCG markets look like? p2/Defining innovation p3/The FMCG innovation imperative p4/ How does FMCG innovation differ between China and India? p7/Concluding commentsp8

The Indian FMCG sector
The innovation imperative

What do the Asian and Indian FMCG markets look like?

Rising incomes, escalating demand, new products: FMCG perspectives in Asia, including India

Asia’s FMCG market
Selected FMCG trends in Asia*

India’s FMCG market
Selected FMCG Trends in India

Soaps and cleansers: Market demand growth (% change pa) Asia and Australasia China Hong Kong India Japan Food, beverages, tobacco: Market demand growth (% change pa) Asia and Australasia China Hong Kong India Japan

2011 5.9 12.0 8.6 11.1 -0.6 2011 3.0 4.2 5.1 -0.5 2.7

2012 7.0 12.7 6.8 9.9 2.4 2012 2.8 2.8 4.6 1.6 2.7

2013 5.9 9.7 3.7 10.5 1.5 2013 3.6 1.6 5.1 0.9 1.9

2014 5.8 9.3 3.4 9.8 1.4 2014 3.3 1.4 4.6 0.7 2.3

2015 5.3 7.3 3.0 9.8 1.0 2015 2.7 1.0 4.7 0.4 2.3
Source: PwC analysis

*Source: PwC’s 2012 Outlook for the Retail and Consumer Products Sector in Asia

2

PwC

Defining innovation

Different innovation types exist to serve different objectives: Breakthrough and radical extend beyond the incremental

Incremental innovation
• Small changes in existing products and services via improvements in technology or changes to the business model • Typically 5 to 25% improvements in cost, performance or customer value (i.e. speed, value, price) • Characterised as better, faster, cheaper products and services that do not drive above average revenue growth

Breakthrough innovation
• Significant change to either the technologies or business models of a product or service • Based on entirely new components of technology or business model or new ways to organise and use existing components • Typically greater than 25% improvement in cost, performance or customer value • Significant new competitive advantages that drive

You May Also Find These Documents Helpful

  • Powerful Essays

    fmcg

    • 6051 Words
    • 24 Pages

    Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending, next to China. The Indian FMCG industry, with an estimated market size of ~Rs.2 trillion, accounts for the fourth largest sector in India. In the last decade, the FMCG sector has grown at an average of 11% a year; in the last five years, annual growth accelerated at compounded rate of ~17.3%. The sector is characterized…

    • 6051 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    fmcg

    • 448 Words
    • 2 Pages

    The following is a list of FMCG companies in India:[5][6] Sahara Q Shop Amway OMFED Ruchi The Authentic taste of India PepsiCo India Hindustan Unilever Ltd. Colgate-Palmolive (India) Ltd. ITC Limited Dabur BIKAJI SABMiller, India Britannia Industries Ltd. Bikanervala Foods Pvt ltd. Marico Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL)…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Fmcg

    • 2679 Words
    • 11 Pages

    emerging trends and buying behavior of the mix n drink product. It also describes the placement, stocking, packaging and pricing of the mix n drink product in various retail outlets. The report observes the changing dynamics in the FMCG sector which forced the FMCG to revamp their product, marketing, distribution, formats to meet the changing customer requirements or preferences. During the whole process we did category understanding, market research, retail auditing and competition mapping and…

    • 2679 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Fmcg

    • 1896 Words
    • 8 Pages

    Check out An ROI analysis of the FMCG sector The missing link The advertising community has two long-standing demands of online marketing: Prove that the online channel can build brands l Prove that it can drive offline sales. l Whilst there have been many thousands of branding studies undertaken to address the first point, considerably less attention has been paid to the second. Studies of online marketing effectiveness have so far struggled to demonstrate a clear link with in-store…

    • 1896 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Fmcg

    • 9234 Words
    • 37 Pages

    turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products…

    • 9234 Words
    • 37 Pages
    Powerful Essays
  • Powerful Essays

    Fmcg

    • 5937 Words
    • 24 Pages

    Grocery Retail of Pakistan Retail * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Retail Industry of Pakistan An Analysis of Grocery Retail landscape of Pakistan 2012 MIP Institute of Business Administration 5/25/2012 * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Table of Contents Snapshot of Pakistan’s Economy 3 Snapshot of Retail Landscape…

    • 5937 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Fmcg

    • 8782 Words
    • 36 Pages

    respected executives of the Foods B.D. team at Hindustan Unilever(HUL),Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India, possibly one of the most important for the Indian economy. I am especially thankful to my tutor at Kissan, Mr. Sachin Sharma, under whose tutelage I underwent my training and learnt a lot of first hand application of marketing…

    • 8782 Words
    • 36 Pages
    Good Essays
  • Powerful Essays

    Fmcg

    • 25704 Words
    • 103 Pages

    Analysis of Retail Industry 1 1 • Introduction • Verticals in Retail • Formats in Retail • Retail Growth Drivers • Key Success Factors • Evolution of Organized Retail • Beauty and Wellness •Overview and Market Sizing •Key Success Factors •Project Economics • Profitability across Verticals • Analysis of Business Models • Color Televisions • Departmental Stores Vs Hypermarkets • US vs India Comparison •Cash and Carry - Segment Analysis •Jewellery Retailing – Segment Analysis…

    • 25704 Words
    • 103 Pages
    Powerful Essays
  • Satisfactory Essays

    fmcg

    • 580 Words
    • 4 Pages

    Mistake is a single page of life but relation is a complete book. So don’t lose a full book for a single page.Description Game..? Broadcast dis msg nd c whch songlines ur frnz thnk describes u perfctly! ?And d tagline u get d most u hav 2 put dat as ur status.. 1) aankho me teri ajab se ajab se adaye he 2) Blue Eyes hypnotise teri kardi hai mainu 3) munda kukkad kamal da 4) Ye chori badi drama queen hai 5) Gulabi aankhein jo teri dekhi sharabi ye dil hogaya 6) Charo pase…

    • 580 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Fmcg

    • 268 Words
    • 2 Pages

    RESUME AZAD SINGH RATHORE Mo. no. : 9214643104, 9468504074 azadsingh.rathore2@gmail.com CAREER OBJECTIVES Looking for a challenging post in your organization where I can enhance my skill, ability. And strength independent, and prove to be a contributing factor for the success of your organization. I am dedicated and devoted, professionally seeking a responsive job so that I can develop my capabilities. WORKING EXPERIENCE…

    • 268 Words
    • 2 Pages
    Satisfactory Essays