Fmcg

Powerful Essays
Check out
An ROI analysis of the FMCG sector

The missing link
The advertising community has two long-standing demands of online marketing:

Prove that the online channel can build brands l Prove that it can drive offline sales. l Whilst there have been many thousands of branding studies undertaken to address the first point, considerably less attention has been paid to the second. Studies of online marketing effectiveness have so far struggled to demonstrate a clear link with in-store behaviour. In the absence of a proven link between online campaigns and offline sales, FMCG marketers have been reluctant to shift marketing budgets to the web. In the UK, online display currently receives approximately 1% of FMCG brands’ media allocation; TV gets around 59%, Print 26%, Outdoor 8%, Cinema 3%, and Radio 3%*. With the current economic climate increasing the focus on ROI, demands for proof are more pressing than ever. Microsoft Advertising, in partnership with econometric experts BrandScience, looked carefully at how the case for online driving offline sales can best be made. Our approach is Econometric Modelling, a technique used for over 25 years by FMCG businesses in the UK. Econometric Modelling provides a credible, cross-media view of marketing reflecting today’s media landscape. Our study included all of the media channels used to a significant degree by FMCG brands. Online search advertising represents a tiny proportion of FMCG spend, and for this reason it has not been included in the study.

What is Econometrics?
Econometric Modelling takes its name from its original purpose – to understand economies. It has other applications too, one of which is the impact of marketing on sales. With its mathematical models, statistics and complex measurements, Econometrics is often seen as the dry end of marketing, the remit of number-crunchers, yet its capability for proving the impact of online on offline sales is nothing if not exciting. Econometrics is

You May Also Find These Documents Helpful

  • Powerful Essays

    fmcg

    • 6051 Words
    • 24 Pages

    Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending, next to China. The Indian FMCG industry, with an estimated market size of ~Rs.2 trillion, accounts for the fourth largest sector in India. In the last decade, the FMCG sector has grown at an average of 11% a year; in the last five years, annual growth accelerated at compounded rate of ~17.3%. The sector is characterized…

    • 6051 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    fmcg

    • 448 Words
    • 2 Pages

    The following is a list of FMCG companies in India:[5][6] Sahara Q Shop Amway OMFED Ruchi The Authentic taste of India PepsiCo India Hindustan Unilever Ltd. Colgate-Palmolive (India) Ltd. ITC Limited Dabur BIKAJI SABMiller, India Britannia Industries Ltd. Bikanervala Foods Pvt ltd. Marico Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL)…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Fmcg

    • 2101 Words
    • 9 Pages

    the Asian and Indian FMCG markets look like? p2/Defining innovation p3/The FMCG innovation imperative p4/ How does FMCG innovation differ between China and India? p7/Concluding commentsp8 The Indian FMCG sector The innovation imperative What do the Asian and Indian FMCG markets look like? Rising incomes, escalating demand, new products: FMCG perspectives in Asia, including India Asia’s FMCG market Selected FMCG trends in Asia* India’s FMCG market Selected FMCG Trends in India…

    • 2101 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Fmcg

    • 2679 Words
    • 11 Pages

    emerging trends and buying behavior of the mix n drink product. It also describes the placement, stocking, packaging and pricing of the mix n drink product in various retail outlets. The report observes the changing dynamics in the FMCG sector which forced the FMCG to revamp their product, marketing, distribution, formats to meet the changing customer requirements or preferences. During the whole process we did category understanding, market research, retail auditing and competition mapping and…

    • 2679 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Fmcg

    • 9234 Words
    • 37 Pages

    turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products…

    • 9234 Words
    • 37 Pages
    Powerful Essays
  • Powerful Essays

    Fmcg

    • 5937 Words
    • 24 Pages

    Grocery Retail of Pakistan Retail * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Retail Industry of Pakistan An Analysis of Grocery Retail landscape of Pakistan 2012 MIP Institute of Business Administration 5/25/2012 * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Table of Contents Snapshot of Pakistan’s Economy 3 Snapshot of Retail Landscape…

    • 5937 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Fmcg

    • 8782 Words
    • 36 Pages

    respected executives of the Foods B.D. team at Hindustan Unilever(HUL),Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India, possibly one of the most important for the Indian economy. I am especially thankful to my tutor at Kissan, Mr. Sachin Sharma, under whose tutelage I underwent my training and learnt a lot of first hand application of marketing…

    • 8782 Words
    • 36 Pages
    Good Essays
  • Powerful Essays

    Fmcg

    • 25704 Words
    • 103 Pages

    Analysis of Retail Industry 1 1 • Introduction • Verticals in Retail • Formats in Retail • Retail Growth Drivers • Key Success Factors • Evolution of Organized Retail • Beauty and Wellness •Overview and Market Sizing •Key Success Factors •Project Economics • Profitability across Verticals • Analysis of Business Models • Color Televisions • Departmental Stores Vs Hypermarkets • US vs India Comparison •Cash and Carry - Segment Analysis •Jewellery Retailing – Segment Analysis…

    • 25704 Words
    • 103 Pages
    Powerful Essays
  • Satisfactory Essays

    fmcg

    • 580 Words
    • 4 Pages

    Mistake is a single page of life but relation is a complete book. So don’t lose a full book for a single page.Description Game..? Broadcast dis msg nd c whch songlines ur frnz thnk describes u perfctly! ?And d tagline u get d most u hav 2 put dat as ur status.. 1) aankho me teri ajab se ajab se adaye he 2) Blue Eyes hypnotise teri kardi hai mainu 3) munda kukkad kamal da 4) Ye chori badi drama queen hai 5) Gulabi aankhein jo teri dekhi sharabi ye dil hogaya 6) Charo pase…

    • 580 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Fmcg

    • 268 Words
    • 2 Pages

    RESUME AZAD SINGH RATHORE Mo. no. : 9214643104, 9468504074 azadsingh.rathore2@gmail.com CAREER OBJECTIVES Looking for a challenging post in your organization where I can enhance my skill, ability. And strength independent, and prove to be a contributing factor for the success of your organization. I am dedicated and devoted, professionally seeking a responsive job so that I can develop my capabilities. WORKING EXPERIENCE…

    • 268 Words
    • 2 Pages
    Satisfactory Essays