Fmcg

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Submitted By:
Arpit Kapur
PGDM - Marketing
Birla Institute of Management Technology, Greater Noida

To design a Specialized GTM Model for the launch of a New Chilled Product in the SCC&D (Spreads and Dressings) Category

Summer Project Certificate

This is to certify that Mr. / Ms. ARPIT KAPUR Roll No. 09DM023 a student of PGDM has worked on a summer project titled TO DESIGN A SPECIALIZED GTM MODEL FOR THE LAUNCH OF A NEW PRODUCT IN THE SPREADS AND DRESSINGS CATEGORY (SCC & D) -KISSAN at HINDUSTAN UNILEVER after Trimester-III in partial fulfillment of the requirement for the Post Graduate Diploma in Management programme. This is his/her original work to the best of my knowledge.

Date:___________ Signature________________ (_________________________) BIMTECH SEAL Name of Faculty

ACKNOWLEDGEMENTS

First of all I would like to express my gratitude to the respected executives of the Foods B.D. team at Hindustan Unilever(HUL),Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India, possibly one of the most important for the Indian economy.

I am especially thankful to my tutor at Kissan, Mr. Sachin Sharma, under whose tutelage I underwent my training and learnt a lot of first hand application of marketing principles in development of a product. Also, I would like to thank my faculty guide, Prof. Dhruva Chak, for his guidance and cooperation during this internship. I am grateful to them for their help and support without which I would have been unable to learn as much as I did from this internship.

EXECUTIVE SUMMARY

Hindustan Unilever is India’s largest FMCG manufacturer with a turnover of close to 2600 million euros in 2008. Out of this 2600 million, 47% of the contribution comes from the Home Care segment while the next

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