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Grocery Retail of Pakistan
Retail
* Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid

Retail Industry of Pakistan
An Analysis of Grocery Retail landscape of Pakistan

2012
MIP
Institute of Business Administration
5/25/2012

* Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid

Table of Contents

Snapshot of Pakistan’s Economy 3
Snapshot of Retail Landscape of Pakistan 4
Pakistan Food Retail Sector 7
Organized Retail and Imports 9
Consumer Demographics 11
Consumer Food Purchasing Behavior 12
SURVEY OF VARIOUS TYPES OF STORES 15 Category C Stores 15 Category B Stores 18
International Modern Trades 21 METRO Cash ‘n’ Carry (MCC) 21
Local Modern Trades 23 Imtiaz Super Store 23 Chase UP 24 Naheeds Super Store 24
CONCLUSION 26
SOURCES 27

Snapshot of Pakistan’s Economy * Pakistan's consumer goods and retail industry is underdeveloped, but it is expanding rapidly. The retail potential of Pakistan is expected to be $42 billion.

* Total consumer expenditure grew by an estimated 4.6% year on year, reaching PKR 12tr in 2013 (est.) from PKR 10.4tr in 2012.

* The current GDP of Pakistan amounts to PKR 18 tr, with per head contribution to GDP of Rs. 94,250 which is growing at 2% per annum

* Total disposable income has grown by 69%, to stand at an estimated at PKR 8000tr in 2012.

* The current population of Pakistan is 180 m with rural to urban population split of 65:35. * Approximately 120 m people in residing in rural areas and 60 m in urban centers.

* Pakistan’s population is forecast to grow at a rapid average year-on-year rate of 2.2% in the forecast period, reaching 202.3 m in 2014.

* The biggest and the growing portion of the population comprises of the consumer middle income class estimated at about 25 % of the total population.

* The median household

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