Flipflops Market in the Philippines

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Introduction

“Slip into comfortability, on and off the shore”

Offshore entered Philippine flip-flop industry in 2003 as an all Filipino-designed palm beach slippers. Amazed with Philippine beaches, Anton Ng dreamt of building a product that will embody these beautiful beaches and will be shared by every Filipinos and the rest of the world. The Filipino-Chinese businessman wanted to offer a pair of slippers that would define comfortability and durability. He named the slippers Offshore, envisioning that these are the pair of slippers that would be worn on and off the shore.

"Philippines is popular around the world for its beautiful beaches and vacation spots, Offshore flip-flops are the perfect companion when you are taking the time off or when you are offshore," he said.

The designing process is crucial for the company whose aim is to showcase the essence of attractive Philippine beaches and the Filipino spirit in whole. Ng believes in the talent and skills of Filipino graphic artists. Offshore hires nimble young designers who would create lively dynamic flip-flop prints. A rigorous selection process is done from all available designs every season where offshore releases a new set of flip-flop collection. The collection theme and color scheme should match the current season trends and styles. A couple of market tests are done across different Asian countries, before mass producing a new design in throughout Asia. After observing consumer responses to the sample slippers, a final selection of successful flip-flop designs will be done. Offshore prods rigorous quality control process in its production line to minimize the volume of product defects and returns. Given its stern quality inspection, it takes a couple of weeks to produce a batch of slippers. The ultimate goal of the company is to provide comfy and highly durable slippers at an affordable price to every Filipino and to the rest of Asia.

The company achieves low costs production by

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