Five Guys: A Success story
Success can be defined as the achievement of something desired, planned, or attempted (2013). Some say success it’s only a mere standard we strive for in order to compensate for the things we don’t have. However you may define success obviously everyone wants to live the American dream. With over 570 locations in the United States alone (Kurtz, 2012), I think it’s safe to say The Five guys fast food chains has surly discovered the key to success. Five guys have endured immaculate success not only because they have great burgers, but also because they have a philosophy that sets them apart from the competing fast food chains.
The Five Guys Burger and Fries restaurant chain began with a single location in Arlington, VA, which was opened by Jerry Murrell and four of his sons (Kurtz, 2012). As an alternative to college Jerry Murrell decided he would build a family business that his sons would help run. He then told his two older sons if they opted not to go to college he would use their college money and put it towards a business and they would stay behind to build and help run the business. His sons agreed. The two younger sons also joined the family business and in 1986 Five Guys Burgers and Fries restaurant was launched (Kurtz, 2012). A Philosophy that stands apart from the rest
A mission statement is an absolute tool to a company’s success. It captures, in a few succinct sentences, the essence of a business's goals and the philosophies as well as underlying them. Equally important, the mission statement signals what your business is all about to your customers, employees, suppliers and the community (Goodman, 2011). The Five Guys mission statement is very simple, aligned with the philosophy that you don’t just sell hamburgers and French fries in the restaurant industry that is jam packed with fast food chains and think you going to be successful. You sell hamburgers and French...
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Ventures, M. (2013). 5 reasons why five guys is a big success. Retrieved from
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