Five Guys in Malaysia
Com 224
25 July 2013
Five Guys in Malaysia! Our group has been chosen as a consulting team by the domestic organization of Five Guys restaurant here in the United States. Five Guys has hired us with the purpose of wanting to expand their successful restaurant chain into other parts of the world. Our goal as their consulting firm is to help them flourish in taking their first step in globalizing their domestic organization into a multinational company. We believe that their first foot step in foreign land should be imprinted in Malaysia, specifically the city of Kuala Lumpur located inside the region of Klang Valley. Before moving a national company into a country like Malaysia for the first time there are many aspects of business and culture that must be taken into consideration and many decisions that must be made. Our group believes that it is crucial that you know and understand your company, which in our case is Five Guys, your consumer and your competitors. From there it is crucial that you learn and adapt to the culture of Malaysia and the way that they are accustomed to doing things. Once you know those things that you can implement your communication and management strategies and you will be prepared to handle any cultural, social or technological issues that arise. Our team chose to work with Five Guys for multiple reasons outside of the fact that we all love and enjoy their food. But before working with a company it is imperative that you know the company inside and out. You must do research to become familiar with where they came from, what they provide to their customers, their values and beliefs, how successful they are and what their company culture is. You can’t advise a company and guide them to the successful route unless you are that company. This is exactly what we did with Five Guys. Five Guys has been a favorite in the Washington, DC area since 1986 when Jerry and Janie Murrell offered wise advice to their four sons: “Start a
25 July 2013
Five Guys in Malaysia! Our group has been chosen as a consulting team by the domestic organization of Five Guys restaurant here in the United States. Five Guys has hired us with the purpose of wanting to expand their successful restaurant chain into other parts of the world. Our goal as their consulting firm is to help them flourish in taking their first step in globalizing their domestic organization into a multinational company. We believe that their first foot step in foreign land should be imprinted in Malaysia, specifically the city of Kuala Lumpur located inside the region of Klang Valley. Before moving a national company into a country like Malaysia for the first time there are many aspects of business and culture that must be taken into consideration and many decisions that must be made. Our group believes that it is crucial that you know and understand your company, which in our case is Five Guys, your consumer and your competitors. From there it is crucial that you learn and adapt to the culture of Malaysia and the way that they are accustomed to doing things. Once you know those things that you can implement your communication and management strategies and you will be prepared to handle any cultural, social or technological issues that arise. Our team chose to work with Five Guys for multiple reasons outside of the fact that we all love and enjoy their food. But before working with a company it is imperative that you know the company inside and out. You must do research to become familiar with where they came from, what they provide to their customers, their values and beliefs, how successful they are and what their company culture is. You can’t advise a company and guide them to the successful route unless you are that company. This is exactly what we did with Five Guys. Five Guys has been a favorite in the Washington, DC area since 1986 when Jerry and Janie Murrell offered wise advice to their four sons: “Start a