Five Forces Model of Competition
Case #3 Analysis
Competition in the Golf Equipment Industry in 2009
Raquel Brickerson
MGT 495
CRN 22164538
Table of Contents
The Five Forces Model of Competition………………………………..pg.1
Driving Forces…………………………………………………………..pg.2
Marketplace changes……………………………………………………pg.3
Strategic Map…………………………………………………………....pg.3
Attractive or Unattractive……………………………………………….pg.3-4
Strategic Map Model……………………………………………………pg.5
1 * The Five Forces Model of Competition
The five forces analysis of competition consists of these five areas.
1). firms in other industries offering substitute products,
2). buyers, (3) potential new entrants, (4) suppliers of raw materials, parts, components, or other resource inputs, and (5) rivalry among competing sellers in the industry.
When looking at Case 3, “Competition in the Golf Equipment Industry in 2009”, I would first take a look at 1) competitive pressures stemming from other companies like Nike, who primarily supplies athletic shoes and apparel. 2). Competitive pressures stemming from buyers who are driven to buy varying golf clubs and balls that adhere to PGA Tour, European PGA Tour, and the LPGA tour regulations. Other competitive pressures from buyers are for golf clubs that are designed to help with golf swings, reduce spins, among other things that will help the buyer performance. 3). Competitive pressures that stem from potential new clients. In 2000 Nike introduced its new golf line endorsed by Tiger Woods. Nike is already an established reputable company that has proven to be very successful as a supplier of other athletic and sports apparel. How will the pressures of Tiger Woods, one of golf’s greatest players, endorsing their products, affect the competition? 4). Competitive pressures that stem from the supplies of raw materials, such as leather for shoes and gloves,
Competition in the Golf Equipment Industry in 2009
Raquel Brickerson
MGT 495
CRN 22164538
Table of Contents
The Five Forces Model of Competition………………………………..pg.1
Driving Forces…………………………………………………………..pg.2
Marketplace changes……………………………………………………pg.3
Strategic Map…………………………………………………………....pg.3
Attractive or Unattractive……………………………………………….pg.3-4
Strategic Map Model……………………………………………………pg.5
1 * The Five Forces Model of Competition
The five forces analysis of competition consists of these five areas.
1). firms in other industries offering substitute products,
2). buyers, (3) potential new entrants, (4) suppliers of raw materials, parts, components, or other resource inputs, and (5) rivalry among competing sellers in the industry.
When looking at Case 3, “Competition in the Golf Equipment Industry in 2009”, I would first take a look at 1) competitive pressures stemming from other companies like Nike, who primarily supplies athletic shoes and apparel. 2). Competitive pressures stemming from buyers who are driven to buy varying golf clubs and balls that adhere to PGA Tour, European PGA Tour, and the LPGA tour regulations. Other competitive pressures from buyers are for golf clubs that are designed to help with golf swings, reduce spins, among other things that will help the buyer performance. 3). Competitive pressures that stem from potential new clients. In 2000 Nike introduced its new golf line endorsed by Tiger Woods. Nike is already an established reputable company that has proven to be very successful as a supplier of other athletic and sports apparel. How will the pressures of Tiger Woods, one of golf’s greatest players, endorsing their products, affect the competition? 4). Competitive pressures that stem from the supplies of raw materials, such as leather for shoes and gloves,