Fitness Report
Hong Kong Institute of Vocational Education (Haking Wong)
81936F Higher Diploma in International Hospitality Management
TOS 8401 Health and Wellness Center Operations Report
Wonderland Health Center
Lecturer: Mr. Marcus Yung
Class: 4E
Name:
Date of Submission: 3rd December 2014Content
Introduction Pg.3-4
1. Background and Rationale
2. The Philosophy
Facilities and Services Pg.5-6
1. Core Services and Facilities
2. Ancillary Services and Facilities
Human Resources Pg.7-12
1. Management Structure
2. Job Description for the Establishment Staff
Membership Pg.13
1. Membership Retention Policy
2. Possible Sources of Revenue
Market Pg. 14-16
1. Target Market Analysis
2. SWOT Analysis
3. Promotion Strategies
4. Price Strategies
Health & Safety Guideline Pg.17-19
1. Health &safety Related Policies, Procedures, and Operations Manuals For Staff/ Member
Quality Service Assurance Pg.20-24
1. Staff Guidelines/ Manual
2. Policies/ Procedures
Other Possible Suggestion for the Development of the Center Pg.25
Introduction
Background and Rationale
Company
Hong Kong Disneyland Resort
Name: Wonderland Health Center
The name of idea is come from Disney story “Alice’s Adventures in Wonderland”. In the story, Wonderland is the place full of magical and is like a fairytale. Therefore, health center environment will design like a Wonderland; it can give a new experience to guest. Also, we hope the gust feeling wonderful after the wonderful services. So, that’s the name come from.
Target
Upper Class and OL
Location
Hong Kong Disneyland planed the brand new idea, sine Disneyland Hotel Victoria Spa is closed. We decide open a new health Center in the Disneyland Hotel as headquarter. Also, we will choose 2 more places to open our brunches. The marketing segments are upper class and OL. So, we choose Central as the second location. The third location, we still think about it.
81936F Higher Diploma in International Hospitality Management
TOS 8401 Health and Wellness Center Operations Report
Wonderland Health Center
Lecturer: Mr. Marcus Yung
Class: 4E
Name:
Date of Submission: 3rd December 2014Content
Introduction Pg.3-4
1. Background and Rationale
2. The Philosophy
Facilities and Services Pg.5-6
1. Core Services and Facilities
2. Ancillary Services and Facilities
Human Resources Pg.7-12
1. Management Structure
2. Job Description for the Establishment Staff
Membership Pg.13
1. Membership Retention Policy
2. Possible Sources of Revenue
Market Pg. 14-16
1. Target Market Analysis
2. SWOT Analysis
3. Promotion Strategies
4. Price Strategies
Health & Safety Guideline Pg.17-19
1. Health &safety Related Policies, Procedures, and Operations Manuals For Staff/ Member
Quality Service Assurance Pg.20-24
1. Staff Guidelines/ Manual
2. Policies/ Procedures
Other Possible Suggestion for the Development of the Center Pg.25
Introduction
Background and Rationale
Company
Hong Kong Disneyland Resort
Name: Wonderland Health Center
The name of idea is come from Disney story “Alice’s Adventures in Wonderland”. In the story, Wonderland is the place full of magical and is like a fairytale. Therefore, health center environment will design like a Wonderland; it can give a new experience to guest. Also, we hope the gust feeling wonderful after the wonderful services. So, that’s the name come from.
Target
Upper Class and OL
Location
Hong Kong Disneyland planed the brand new idea, sine Disneyland Hotel Victoria Spa is closed. We decide open a new health Center in the Disneyland Hotel as headquarter. Also, we will choose 2 more places to open our brunches. The marketing segments are upper class and OL. So, we choose Central as the second location. The third location, we still think about it.