Since 1999, Boeing started to losing sales heavily to its competitor which is Airbus based on French because Airbus’s airplanes are more innovative and cheaper than Boeing’s. Because of it, the number of Boeing’s clients and airplane’s orders are being decreased. In order to outrun Airbus and dominate again on its market, Boeing had to invent a new airplane which will save Boeing from the difficult situation and help it attract more customers. Boeing also faced many complicated problems so that it can invent new, innovative, and better airplane than the Airbus’s. In addition, Boeing also had to give answers to some questions such as, with what qualities and materials airplanes it has to make, how to collect supplies and so on. Then, it started to explore about what types of airplane the clients are expected from Boeing. After doing some research, Boeing knew that the airplane what the customers need and desire is fuel efficiency, lighter, speeder etc. But, it brought more problems again to Boeing because it had headaches to do the airplane which customers are expected and want.
Even if Boeing faced these problems, it solved them due to information technologies. The new airplane, which is named Dreamliner 787, was announced in 2002. As Soon as the Dreamliner was presented to clients, its orders were increased very rapidly because this airplane provides many benefits and innovative things for the customers. The some benefits are:
The cockpit includes Head-Up Display which is displayed the data on the screen. It means if something goes wrong, it is reported to ground-based computer system. So, it improves safety.
It is lighter and faster
50 percent of the dreamliner is made by lightweight carbon. So it makes an airplane lighter and faster. Windows
Dreamliner’s windows are taller and bigger. It also has electronic dimmers which makes the shades dark or light.
Dreamliner is less 20 percent fuel