Fitbit Essay
Background and Milestones
Fitbit was founded in early 2007 by James Park and Eric Friedman, they saw a gap in the market for wearable technology. The idea of Fitbit is to count the steps you take to help get you in shape. You can count your steps and track your fitness by wearing a Fitbit device on your wrist or attached to you with a clippable device. The company makes the most popular devices in the fitness tracking market with nearly 11 million sold in 2014. Its line of wearable devices tracks calories burned duration of activity, and calories burned. Other measurements taken by Fitbit devices include sleep duration and quality, heart rate, distance and route. All Fitbit devices synchronize with computers and with apps on mobile devices …show more content…
New tools and apps include badges for the user when they complete fitness challenges and a weight management tool that adjusts its statistics based on completed activities through-out the day. The iPhone App also includes activity-planning and food tracking features. The device still costs $99 while the app is available for free download.
January 2012: Fitbit creates its first weighing scales called the Aria scales.
January 2012: Fitbit raised $12 million capital. Fitbit announces another round of funding: $12 million from existing investors such as Foundry Group, SoftTech VC and Felicis Ventures all invest in this round.
September 2012: Fitbit launches Fitbit Zip and Fitbit One. Both trackers connect to smartphones via Bluetooth. Fitbit Zip offers a smaller form factor that comes in five different colours, with a tiny interface screen on the product.
January 2013: Fitbit creates Fitbit Flex for the user’s wrist. Fitbit unveils a new Bluetooth Smart, wrist-worn activity tracker. Like most of Fitbit’s other products, the Flex also helps track the users sleep pattern if worn at night.
August 2013: Fitbit raises $43 million. The funds will be used to help grow the company’s San Francisco and Boston
Fitbit was founded in early 2007 by James Park and Eric Friedman, they saw a gap in the market for wearable technology. The idea of Fitbit is to count the steps you take to help get you in shape. You can count your steps and track your fitness by wearing a Fitbit device on your wrist or attached to you with a clippable device. The company makes the most popular devices in the fitness tracking market with nearly 11 million sold in 2014. Its line of wearable devices tracks calories burned duration of activity, and calories burned. Other measurements taken by Fitbit devices include sleep duration and quality, heart rate, distance and route. All Fitbit devices synchronize with computers and with apps on mobile devices …show more content…
New tools and apps include badges for the user when they complete fitness challenges and a weight management tool that adjusts its statistics based on completed activities through-out the day. The iPhone App also includes activity-planning and food tracking features. The device still costs $99 while the app is available for free download.
January 2012: Fitbit creates its first weighing scales called the Aria scales.
January 2012: Fitbit raised $12 million capital. Fitbit announces another round of funding: $12 million from existing investors such as Foundry Group, SoftTech VC and Felicis Ventures all invest in this round.
September 2012: Fitbit launches Fitbit Zip and Fitbit One. Both trackers connect to smartphones via Bluetooth. Fitbit Zip offers a smaller form factor that comes in five different colours, with a tiny interface screen on the product.
January 2013: Fitbit creates Fitbit Flex for the user’s wrist. Fitbit unveils a new Bluetooth Smart, wrist-worn activity tracker. Like most of Fitbit’s other products, the Flex also helps track the users sleep pattern if worn at night.
August 2013: Fitbit raises $43 million. The funds will be used to help grow the company’s San Francisco and Boston