Fisher Paykel Healthcare

Powerful Essays
Business Strategy | January 1
2013
| The report is going to investigate on the business strategic concepts, strategic planning and implementation | Fisher & Paykel Healthcare |

Name: Kieu Khanh Le
Student ID: 25015
Name: Kieu Khanh Le
Student ID: 25015

* Table of Contents
Table of Contents 1
I. Introduction 3
II. Strategic Concepts 3 1. Missions 3 2. Visions 3 3. Objectives 3 4. Goals 4 5. Core components 4
III. The Role of Strategic Planning 4 1. Strategic thinking 4 a) Needs of customers 4 b) Gaining and maintaining competitive advantage 5 2. Planning Systems 5 a) Top-down planning 5 b) Behavioural approaches 6 3. Planning Issues 6 a) Competitive forces 6 b) Stakeholder issues 6
IV. Planning techniques 7 1. SPACE 7 2. PIMS 7 3. BCG Growth-share matrix 8
V. Organisational Audit for Fisher & Paykel Healthcare 8 1. Goals and Vision 9 2. Structure and culture 9 3. Products 9
VI. Environmental Audit for Fisher & Paykel Healthcare 9 1. Regulatory and Legal Issues 9 2. Accounting Practice and Financial Reporting Standard 10 3. The Healthcare Equipment and Supplies Industry 10 4. The OSA (obstructive sleep apnea) market 10
VII. Significance of stakeholder analysis 10
VIII. Organisational Strategies 11 1. Potential Strategies 11 a) Substantive growth 11 b) Limited growth 11 c) Retrenchment 12 2. The most appropriate strategy 12 a) Strategy limitations 13 b) Contingency plan 13
IX. Strategy implementation 13 1. Roles and responsibilities 13 2. Resource requirements 13 3. Targets and timescale 14
X. Conclusion 14
XI. Preference 15

Introduction
The report is going to investigate on the strategic concepts and strategic planning. Alternatively, the study on strategy is applied to Fisher & Paykel Healthcare. The related theories is analysed based on the real situation of the organisation. The core components of strategy are

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