Fish Spa

Topics: Marketing, Strategic management, Business Pages: 3 (760 words) Published: June 29, 2013
II. The Company’s Internal Strengths and Weaknesses

Tibiao Fish Spa as a newly established industry in Tibiao, Antique aims to provide a one-of-a-kind experience by combining the relaxing and exfoliating effects of fishes nibbling on a person’s layer of dead skin. This new kind of body treatment is considered to be totally safe, fun, and very effective. But along their way, the business also encountered different problems and achievements that could be consider as primary sources of their internal strengths and weaknesses.

We all know that a business entity should always be acquainted on its strength and weaknesses in order not to be easily penetrated by its competitors or to make the business down. In this case, if the business entity could really distinguish where it stands at this point in time, it would certainly know how to act or respond if there are problems in the business. With this regard, we have recognized the strengths of Tibiao Fish Spa that give them edge against other fish spas and spas in the market.

Tibiao fish spa gains a competitive advantage against other fish spa because they use local fishes. This made it the number one fish spa in the Philippines that utilizes what we have here in the country. They don’t import fishes from abroad rather they discover the usage of different species of fishes that exist locally here in the Philippines.

The business also earned an advantage of having their services as cheap and affordable so that any person could afford and experience what it feels to be in the fish spa. It has a big difference in terms of prices to the three other fish spa available in the country, which made it known to be the “Fish Spa for the Masses.”

The owners personally manage and market their business, which could be a great strength for the business itself. With that, they would have a little expense on hiring employees for the fish spa.

It is also an asset for the business to be one of the only four fish...
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