THE PROBLEM AND ITS BACKGROUND
Fish production in the Philippines is estimated at 6 million metric tons a year. About 55 percent comes from aquaculture and the rest is caught from the sea. Fish and fishery products are extremely consumable merchandise. After catch, these goods cannot be held for long and have to be marketed as fast as possible to prevent deterioration. Fish processing plays an important role in the fish industry. Processing transforms a perishable product like fish, into a more constant and long-lasting product. Since processing changes the product form, this adds value to the product.
Raw fish and other fishery products are processed into canned tuna, canned sardines, bottled Spanish sardines, fish balls, tempura, bagoong gata, ginamus, fish sausage, fish embutido, sundried fish, smoked fish, fish oil, pet food, and fish meal, to name a few. The demand for basic commodities increased with the significant growth of the Philippines populace. The requirement for fish, both for food consumption and other uses, has increased equally. Thus, many of the households from the coastal villages have made fishing as their source of livelihood. Also, the demand for processed fish products is stable and is expected to increase every year.
Bataan Peninsula has a great number of fishing grounds. It composed of 1 city, 11 towns and 236 barangays of which 72 barangays are located near the coastal area. One of the famous fish processor can be found in the City of Balanga and is known for its seafood products, particularly, bagoong, tuyo and tinapa. It can be found in Brgy. Puerto Rivas. The Amanda Marine Products. These are consistent best sellers in the local market and can compete with similar products in the world market if given the chance and properly promoted. If our neighboring Asean countries had successfully broke the international market for seafood consumer products, Balanga can make a similar