FirstFit Case Part 2 copy

Topics: World Wide Web, Customer, Customer service Pages: 6 (1762 words) Published: December 1, 2014

FisrtFit Case Part 2

Description of FastFit’s Operations

FastFit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention, with a headquarters (HQ) is in Burlington, Massachusetts, and a single warehouse, distribution, and eCommerce fulfillment center in Haverhill, Massachusetts. Most of their products are purchased from two suppliers, Winter Gear Distributers outside of Providence, Rhode Island, and Boston Fitness Supplies in Marlboro, Massachusetts. FastFit has expanded successfully in the New England area over the past five years. However to expand nationally as a major retailer, they need to improve the scalability of their operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations, to strengthen management controls, and to enable significant growth while maintaining the “high touch” customer experience.

Web/E-Commerce Questions (assume customers order on the Web)

7. a) Assuming that Fastfit goes ahead with its plans to have an e-commerce site, identify two physical locations, from where customers can enter their orders to the ecommerce site and b) For each of the locations that you mentioned, identify the technologies (cover the areas of software, hardware and networks) that a customer would need (at the location) to accomplish this activity? (use a table).

Technologies Physical Location: Home and the Office


1. Web Browser: The browser is used to grant access to the Internet and web server, which allows for contact with the Firstfit website.

2. Operating Software: Manages the application program of the Hardware and Software components of a device. Enabling them to perform their task.

3. Security Software: Used to protect the individual from identity theft and other viruses while purchasing using e-commerce.

1. Laptop: Provides the hardware input and out components in a form understandable to humans, hence enabling use to communicate through e-commerce via the use of the internet.

2. Phone: Provides a more efficient (on the go) way of communicating in e-commerce, providing the human interpretation of technological aspects of hardware and software through the use of the Internet.

3. Network Card: Stationary device which enables access to the Internet.

8. a) What technology components (cover the categories of software, hardware and networks) do we need at FastFit to interact with our customers on the web? (use a table) b) At what location within FastFit would you place these technology components and why? (use a table).

Name of Component
Location of component
1. Enterprise Recourse Planning (ERP): Manages the day-to-day business process using applications to carry out the functions of the back office.
2. Database: Maintain the organization records of the supply chain network.

3. Security: To protect company and outside party information by controlling the ability of outside access to this information.

Location: Head Quarter.

1. Justification: The head quarter is in charge of maintaining the company’s information and accruing security of it. Stores only concern is sales related and fulfillment center, the purchasing information.

1. Web Sever: To save FirstFit information and records for its customers, suppliers, business partners and employees.

2. Computer: Perform online business activities.

3. Modem: To support access to the Internet over the World Wide Web. Location: Head Quarter.

2. Justification: Head quarter has control over the company’s operations. The store deals with the...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Tesla Case study 2
  • Essay on 2 Cases
  • Part 2 Supply Issues Case Essay
  • Internet Mini Case #2 Essay
  • Communication Technology Part 2 Essay
  • Essay about Case Study 3 USA PATRIOT ACT Copy Copy 2
  • Essay about Preparing a Comprehensive Case Analysis, Part 2
  • Essay about case 2

Become a StudyMode Member

Sign Up - It's Free