First Entry Hydrogen Gas Station Biz Plan

Topics: Internal combustion engine, Fuel cell, Energy development Pages: 19 (5900 words) Published: June 18, 2013
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“Harnessing the Sun today, for a cleaner tomorrow!”

Austin Rohl
Justin Pressley
Bryan Register
Chris Fross
Craitecia Boyd

Table of Contents

I. Executive Summary.................................................................................................. 2

II. Industrial and Competitor Analysis...........................................................................3

III. Company and Product Description.........................................................................4

IV. Marketing Plan........................................................................................................6

V. Operations and Development Plan.........................................................................8

VI. Management Team/Partners.................................................................................12

VII. Critical Risks.........................................................................................................12

VIII. Financials.............................................................................................................13

IX. Appendices............................................................................................................14

I.Executive Summary
Oasis Fuel Solutions will always be at the forefront of providing hydrogen fuel services for transportation in an effort to reduce the human footprint on our planet. Hydrogen is the best energy carrier known to man and we will make it possible for everyday people to use it in their lives. Our station acts a desert oasis, the only place with water in a desert of gasoline from the Middle East. Oasis Fuel Solutions is a movement as well as a company. Moving toward a world was we use the simplicity of nature to power our movement.

Our business model is based on the assumption that we can turn any one into a customer. We will provide the process the retro fit the vehicle so that they can use the fuel and also provide the fuel. The Hydro-Charge conversation generates profits it itself as well as creating returning customers. This would require close individual relationships with our customers so that there needs and the needs for their vehicle are met.

Our gas station locations are selected with great detail in order to provide the most convenient service for our target consumers. We are providing a luxury item that will be marketed toward to the wealthy first but will not exclude anyone who would like to buy a Hydro-Charge. Are initial location would be in the Downtown San Jose area with freeway access to highways that go to Palo Alto and Los Gatos. This will place in an ideal location for business professional commuters who work in San Jose but live in the surrounding suburbs.

We would like to be a company that is able to grow and expand quickly and effectively. Gas sales are profitable at $3.00 margin if priced with local gas stations. Once initial debts are paid off, profits will increase dramatically.

II. Industry and Competitor Analysis

Industry Analysis
Hydrogen is not an actual source of energy, but because it is an energy carrier, it requires a lot of energy to extract it from water.

Defining the Industry
Hydrogen fueling is where the future is headed. With significant environmental benefits such as it being pollution-free, and being renewable through wind, solar, and hydro-power sources, unlike its competitive alternative, fossil fuels. Hydrogen fueling has the potential of using 90% of the world’s natural resources to produce the hydrogen needed to fuel cars. Although it will be using nonrenewable resources, the amount of power it will produce is way more abundant than the inhabitants that will take advantage of this new source of energy. It has the potential of serving as a sustainable environment solution for the pollution issues involving the environment.

Potential Clientele
The...
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