fire
Growing number of products are marketing to infant and school-aged children. So,
some people began to think should they allow companies market all their products to
children, even it makes children become fat and get lots of bad habits?Advertisements
offer shopping conveniences, but unlimited marketing to children will have bad
influences to their f ood p references , habits and customs and disturb their family
payments balance.
First of all,children’s f ood p references are not built, which means it’s very easy to
be changed. According to Danielle , Anna R. , Bettina and Margaret (2012) “children’s
attitude toward the advertised product will be affected by a significant interaction
between involvement level and argument strength”. Take McDonald for example,
McDonald publish their advertisements, which usually are a goup of children are
eating McDonald’s burgles and fries or a very clear picture about burgles or fried
chicken. Children are easily be attracted by those pictures or advertisements, which
means children will want to buy this products and enjoy those unhealthy food just like
what they saw in those advertisements, and a big amount of junk food eating will
makes children over-weight.Chips’s companies use attractive pictures to push children
buy their chips, and chips also will makes children over-weight. Janet(1998) found
that pictures are important dressing to make even a boring book looks
charming.So,attractive pictures and words make school-age children pay attention to those food which was showed in those ads and change their food preferences, even
those food are junk food and will make them over-weight.
Further more, children’s habits and customs would be affect by advertisements. As
Danielle , Anna R. , Bettina and Margaret (2012)...
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