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Topics: Diabetes mellitus, Super Bowl XLI Pages: 4 (787 words) Published: October 5, 2014
Marketing to children 
  
 
  Growing number of products are marketing to infant and school-aged children. So,   
some people began to think should they allow companies market all their products to   
children, even it makes children become fat and get lots of bad habits?Advertisements   
offer shopping conveniences, but unlimited marketing to children will have bad   
influences to their f ood  p references , habits and customs and disturb their family   
payments balance.
 
  First of all,children’s f ood  p references  are not built, which means it’s very easy to   
be changed. According to  Danielle ,  Anna R. , Bettina  and  Margaret (2012)  “children’s   
attitude toward the advertised product will be affected by a significant interaction   
between involvement level and argument strength”. Take  McDonald for example,   
McDonald publish their advertisements, which usually are a goup of children are   
eating McDonald’s burgles and fries or a very clear picture about burgles or fried   
chicken. Children are easily be attracted by those pictures or advertisements, which   
means children will want to buy this products and enjoy those unhealthy food just like   
what they saw in those advertisements, and a big amount of junk food eating will   
makes children over-weight.Chips’s companies use attractive pictures to push children   
buy their chips, and chips also will makes children over-weight. Janet(1998) found   
that  pictures are important dressing to make even a boring book looks   
charming.So,attractive pictures and words make school-age children pay attention to                                                                       those food which was showed in those ads and change their food preferences, even   

those food are junk food and will make them over-weight.  
  Further more, children’s habits and customs would be affect by advertisements. As   
Danielle ,  Anna R. , Bettina  and  Margaret (2012)...
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