Finanical Analysis of Soup Restaurant
Soup Restaurant Group Limited has been chosen to be our case study. Soup Restaurant Group Limited was listed in 2007. This company was incorporated during the early 1990s, as a private limited company. The company’s business can be divided into 2 key brands and business units: “Dian Xiao Er” and “Soup Restaurant”. Overall, the objective of the group is to offer customers with home-cooked style food in a comfortable restaurant quality setting.
Hence both the Group’s Dian Xiao Er outlets and the Soup Restaurant outlets have its own signature dishes and showcase. However, the marketing perspective of the Group has always been the same – traditional, wholesome and distinctive family recipes like the Samsui Ginger Chicken and other “forgotten” dishes like its double-boiled soup range to attract customers and giving them a taste that will remind them of good home-cooked meals from their grandparent days. This is further extended by the outlet’s traditional decoration, reminding customers of the hawker stalls of yester-years in old Chinatown. All these combined to give the modern customer an interesting blend of old and new in a restaurant setting that is reminisce of the old with creature comforts of today.
Their business targets the young urban working adults who relish the taste of yester-years; and in a market like Singapore whereby disposable income is comparable to many first-world economies, and food being rated as a “national past-time”, the Group is able to take advantage of the market opportunities and capitalized and expand locally.
In line with their business strategies, the Group wishes to expand more outlets in Singapore, and to explore the possibility of regional business expansion. Currently the combined outlets of both the Soup Restaurants and Dian Xiao Er are about 17. Management’s objective is to increase 1-2 more outlets at strategic locations within the next 1-2 years to meet expansion plans. The Group’s management understands that in
Hence both the Group’s Dian Xiao Er outlets and the Soup Restaurant outlets have its own signature dishes and showcase. However, the marketing perspective of the Group has always been the same – traditional, wholesome and distinctive family recipes like the Samsui Ginger Chicken and other “forgotten” dishes like its double-boiled soup range to attract customers and giving them a taste that will remind them of good home-cooked meals from their grandparent days. This is further extended by the outlet’s traditional decoration, reminding customers of the hawker stalls of yester-years in old Chinatown. All these combined to give the modern customer an interesting blend of old and new in a restaurant setting that is reminisce of the old with creature comforts of today.
Their business targets the young urban working adults who relish the taste of yester-years; and in a market like Singapore whereby disposable income is comparable to many first-world economies, and food being rated as a “national past-time”, the Group is able to take advantage of the market opportunities and capitalized and expand locally.
In line with their business strategies, the Group wishes to expand more outlets in Singapore, and to explore the possibility of regional business expansion. Currently the combined outlets of both the Soup Restaurants and Dian Xiao Er are about 17. Management’s objective is to increase 1-2 more outlets at strategic locations within the next 1-2 years to meet expansion plans. The Group’s management understands that in