Financial Performance Review and Objective
A STUDY ON FINANCIAL PERFORMANCE OF MATHRUBHUMI PRINTIONG & PUBLISHING COMPANY LIMITED, CALICUT
COMPANY PROFILE
Mathrubhumi is one of the front-runners among the Malayalam newspapers. The first copy of Mathrubhumi was published on 18th of March 1923K. P. Kesava Menon, the prominent freedom fighter, as Editor and K. Madhavan Nair as Managing Director of it.In the beginning, the paper was published a week and had just one edition from Kozhikode (Calicut).Now with fourteen editions, including the ones at New Delhi, Bangalore, Chennai and Mumbai it has an impressive circulation of over one million copies. In 1932, with the launch of 'Mathrubhumi Illustrated Weekly', the company entered a new era that nurtured the careers of most titans of Malayalam literature, like G. Sankara Kurup, S. K. Pottakkad, Thakazhi Sivasankara Pillai and M.T Vasudevan Nair.
In 1940, the Mathrubhumi launched a humorous magazine, Viswaroopam. Yugaprabhat, a bi-monthly in Hindi. These two publications are no longer in print.In 1979 the Company launched Grihalakshmi, a magazine exclusively for the women of Kerala. Chitrabhumi in 1982, a magazine catering the interests of the Malayalam movie buffs, followed it. The weekly for job prospects Thozilvartha was launched in 1992. After two years, it was the turn of Mathrubhumi Sports Masika, a monthly exclusively for the sports lovers. Balabhumi for children came out in 1996 and in 1997 the health magazine in Malayalam, Mathrubhumi ArogyaMasika happened.The company entered the world of television and telecasting with a significant production house, MBTV (Mathrubhumi Television), which has been producing Serials and Telefilms of the highest quality.Taking a step into the world of broadcasting, the group has launched FM stations in four major districts of Kerala, namely Thiruvananthapuram, Ernakulam, Thrissur and Kannur.The latest addition is Mathrubhumi Music, which is a meaningful step into the world of enchanting music. Today, the
COMPANY PROFILE
Mathrubhumi is one of the front-runners among the Malayalam newspapers. The first copy of Mathrubhumi was published on 18th of March 1923K. P. Kesava Menon, the prominent freedom fighter, as Editor and K. Madhavan Nair as Managing Director of it.In the beginning, the paper was published a week and had just one edition from Kozhikode (Calicut).Now with fourteen editions, including the ones at New Delhi, Bangalore, Chennai and Mumbai it has an impressive circulation of over one million copies. In 1932, with the launch of 'Mathrubhumi Illustrated Weekly', the company entered a new era that nurtured the careers of most titans of Malayalam literature, like G. Sankara Kurup, S. K. Pottakkad, Thakazhi Sivasankara Pillai and M.T Vasudevan Nair.
In 1940, the Mathrubhumi launched a humorous magazine, Viswaroopam. Yugaprabhat, a bi-monthly in Hindi. These two publications are no longer in print.In 1979 the Company launched Grihalakshmi, a magazine exclusively for the women of Kerala. Chitrabhumi in 1982, a magazine catering the interests of the Malayalam movie buffs, followed it. The weekly for job prospects Thozilvartha was launched in 1992. After two years, it was the turn of Mathrubhumi Sports Masika, a monthly exclusively for the sports lovers. Balabhumi for children came out in 1996 and in 1997 the health magazine in Malayalam, Mathrubhumi ArogyaMasika happened.The company entered the world of television and telecasting with a significant production house, MBTV (Mathrubhumi Television), which has been producing Serials and Telefilms of the highest quality.Taking a step into the world of broadcasting, the group has launched FM stations in four major districts of Kerala, namely Thiruvananthapuram, Ernakulam, Thrissur and Kannur.The latest addition is Mathrubhumi Music, which is a meaningful step into the world of enchanting music. Today, the