FINANCE Revised Final

Topics: Foreign exchange market, Risk, Exchange rate Pages: 18 (3333 words) Published: March 8, 2015


FINANCE: BRITVIC COMPANY
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TABLE OF CONTENS PAGES

INTRODUCTION…………………………………………………………………………………..…..3 COMPANY DESCRIPTION………………………………………………………….…………..…4
Size of company, market share and source of raw
Material…………………………………………………………………………………….......4 CORPORATE AND FINANCIAL ACTION AND COMPETITIVE ANALYSIS….. 5 FINANCIAL TREND OVER FIVE YEARS……………………………………………………...7 EXCHANGE RATE RISK……………………………………………………………………………...10 COUNTRY AND POLITICAL RISK………………………………………………………….…...12 CONCLUSION…………………………………………………………………..…………………….….15 REFERENCES……………………………………………………………………………………………..17

INTRODUCTION
The research paper focuses on the study of the exchange rate risk and country and political risk on Britvic plc. Through understanding the company operations, the study will manage to analyse how the company identifies and manages both risk factors. The report opens up with a vivid highlight on the enterprise. It identifies the company external and internal variable. The major variables being on the size, industry market share, key markets of the company. It studies its raw material source and on its turnovers.

Forming the first part also is the financial trends in the company over a five year period. Financial trend analysis represents a detailed analysis of the financial statement of an organisation. Its bases its report on a continuous relationship, finding on financial analysis highlights the direction of a concern. It highlights the availability of resources to complete projects on preposition (Iba 2012).

Focus of the company on an international level is also evident in the study paper. On an international level, the paper focuses on corporate and financial actions, relating both to the global nature of the company. It highlights the significant developments over the recent years. It has a focus on the critical areas of strength and weaknesses in the Britvic Group. The study on the weaknesses and strengths has reference to areas such as competition degree, financials and geographical location. The second part analyses in a deeper perspective the exchange rate risk and country and political risk. Analysis of the findings is in the Britvic group. Discussion and analysis are in highlight from the findings. The research closes on a conclusion on the company studies.

Company description
Size of company, market share and source of raw material
Britvic group is a manufacturer of soft drinks in Europe. It has its operations in the Great Britain, France and Ireland. The company operates in five segments GB Stills-United Kingdom with exclusion of Northern Ireland. GB Carbs-United Kingdom, Ireland- including Republic of Ireland and Northern Ireland, France and the International market. It has the ranks as one of the leading soft drinks in the region of Europe. Britvic group in its strategic brand creation in the three markets have developed a substantial portfolio on its soft drink brands. Its brands include Robinsons, drench, Tango, J2O, MiWadi, Ballygowan, Teisseire and Fruite.

The group also deals in the production and sale of Pepsi Company soft drink in Great Britain and Ireland. This generation and distribution line is through an agreement with the Pepsi group of company. Pepsi Co drinks include Pepsi, 7UP, and Mountain Dew Energy drink. The Britvic group forms the largest supplier of branded still soft drinks. It also number two supplier in the carbonated soft drinks in Great Britain. In Ireland and France, it forms the leading group in the carbonated soft drinks industry. On the international level the company exports in more than 50 countries. Its headquarters is in Hemel Hempstead, the United Kingdom. Franchise partnership are in countries such as USA, Australia and India. Britvic company sales volume in the United Kingdom stands second to the Coca-Cola. In...

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Foster, Carrie Louise. "Managing the flow of talent through organizations–a boundary-less model." Development and Learning in Organizations: An International Journal , 2015.
Iba, Hitoshi, and Claus C. Aranha. "Trend analysis." ." In Practical Applications of Evolutionary Computation to Financial Engineering,, 2012: 123-140.
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